Brand assets

The official TopAlternativesTo logo, colors, and type system for press, partnerships, and product listings.

Logo

Use the horizontal logo when space allows. Use the TA mark for avatars, app icons, and compact placements. SVG is preferred for the sharpest result.

For white and light backgrounds

For neutral light backgrounds

For indigo and dark backgrounds

For avatars, thumbnails, and compact placements

The mark with safe padding for app stores and profile images

Indigo carries the brand. Slate keeps comparison content calm and readable. Click any swatch to copy its hex value.

TopAlternativesTo uses the native system sans-serif stack. It is fast, familiar, and requires no licensed font files or webfont download.

Headlines, body, and UI

Use weights 400, 500, 600, 700, and 900. Tight tracking is reserved for large headlines.

Find the right alternative.

Independent software comparisons with checked pricing, real screenshots, and a clear verdict.

ui-sans-serif, system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

A few simple rules keep the identity recognizable and the wordmark readable.

Keep at least the height of the TA square clear on every side of the horizontal logo.

Keep the horizontal logo at least 180 pixels wide and the standalone mark at least 32 pixels wide.

Use the primary logo on white, the indigo logo on neutral light backgrounds, and the reversed logo on dark backgrounds.

Do not recolor, stretch, rotate, outline, crop, or add effects to the supplied artwork.