LinkedIn automation pricing in 2026: 10 tools compared

Why LinkedIn automation pricing has no single number

Across the 10 sales-engagement tools we track, entry prices run from 19 EUR a seat a month (Waalaxy) to $99 a seat a month (Expandi). None of them have a forever-free plan; all 10 gate access behind a paid tier after a trial. And three of the ten, Instantly, Smartlead, and Woodpecker, don't run LinkedIn automation natively at all; LinkedIn is either absent or a separate paid add-on. If you searched for LinkedIn automation pricing expecting one flat number, there isn't one. The number depends on whether you're billed per seat, per LinkedIn account, per connected sender, or by how many prospects you contact.

The table below is pulled straight from each vendor's pricing page, checked in the first week of July 2026. Confirm your own quote before you commit. Several vendors change the number depending on monthly vs. annual billing, and a couple only show the annual rate up front.

Not every tool on this list actually sends LinkedIn messages

This is the part a plain price comparison hides. Instantly and Smartlead are cold email platforms. Neither has a native LinkedIn sending feature in their product, and they show up here because teams often pair them with a LinkedIn tool like HeyReach for the email leg of a multichannel campaign, not because they replace one. Woodpecker does send LinkedIn messages, but only as a $29/month add-on per connected account on top of its base contacted-prospects price, so its $35 entry price is really an email-only price until you add that.

Of the seven that do run LinkedIn natively, Botdog, Dripify, Expandi, HeyReach, La Growth Machine, and Waalaxy are LinkedIn-first tools where LinkedIn ships in the entry tier. lemlist is the exception: LinkedIn sits behind its pricier Multichannel plan, so its flat $55 headline price doesn't get you LinkedIn automation on its own.

The billing basis changes what "cheap" means

Five different pricing shapes show up in that table, and comparing sticker prices across them is misleading on its own.

Per-seat tools (Botdog, Dripify, Expandi, Waalaxy) charge for each person or each connected LinkedIn account. Cost scales with headcount or account count, whichever the vendor ties the seat to. Expandi and Botdog both tie one seat to one LinkedIn account, so a team running five accounts pays five seats regardless of how many people are actually logging in.

HeyReach charges per connected sender account rather than per team member, so a VA managing ten client accounts from one login pays for ten senders, not ten user seats. That flips the usual math: solo users pay more per account than on a cheap per-seat tool, but agencies running many accounts from one workspace can end up paying less per account than they would on Expandi.

La Growth Machine charges per identity, and an identity is one sending profile, so a five-person team on its Pro plan pays for five identities even if some people share logins elsewhere. Smartlead, Instantly, and lemlist's Email plan are flat fees that don't scale with seats at all, so adding teammates costs nothing extra until you hit the plan's send or contact limits. Woodpecker charges by contacted prospects on a slider, so a team sending to fewer people pays less regardless of headcount, and unlimited team members ride along free.

What the cheapest tier actually cuts

Every vendor on this list holds something back from its entry price, and the pattern repeats across the category: AI personalization, API and webhook access, and multi-account or whitelabel management are almost always reserved for a pricier tier.

Botdog's $35 Starter plan includes unlimited connection requests, voice notes, and basic sequences, but AI filtering and AI message review only become available on the $49 Professional + AI tier. Disclosure: Botdog is built by the team behind this site. Dripify's $39 Basic plan caps you at one drip campaign; Pro at $59 removes that cap and adds a dedicated inbox and webhooks. Expandi's base plan includes a dedicated IP per account, its main safety feature, but personalized video and images cost extra on top of the $99 seat price, and multi-account management needs the custom-quote Agency tier.

HeyReach's Growth plan gives unlimited senders for $79, which is generous, but whitelabeling and done-for-you onboarding jump straight to $999/month on Agency. La Growth Machine's Basic plan caps out at 3 campaigns and 250 enriched leads a month; Pro and Ultimate both list at 120 EUR per identity to remove those caps and add phone or X as channels. Waalaxy's 19 EUR Starter plan caps LinkedIn invitations at 300 a month and email finder credits at 25; both jump on Advanced and Business.

Free trials aren't all equal either

Most of these tools give you 7 to 14 days to test before paying, but the terms vary in ways worth checking before you sign up. Expandi is the outlier that asks for a credit card up front on its 7-day trial. Botdog, Dripify, HeyReach, La Growth Machine, lemlist, Smartlead, and Waalaxy all let you start with no card. Woodpecker's trial is capped by whichever limit hits first, 14 days or 100 emails sent, and Instantly states no card is required but doesn't publish a specific trial length on its pricing page.

The bottom line

If your only filter is entry price and you need real LinkedIn automation in that price, Waalaxy's 19 EUR Starter plan and Botdog's $35 Starter plan are the two cheapest LinkedIn-native options here. If you're running outreach across many LinkedIn accounts rather than many team members, HeyReach's per-sender pricing is worth pricing out against a per-seat tool before you assume the per-seat number is cheaper. And if LinkedIn is a secondary channel behind cold email, check whether the tool you're pricing even sends LinkedIn messages before comparing its number to this table; Instantly and Smartlead don't, and Woodpecker only does as a paid add-on. For a closer look at how Expandi and Waalaxy stack up against direct substitutes, our Expandi alternatives and Waalaxy alternatives rankings go deeper on feature fit, not just price.