Top Pulley Alternatives in 2026
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Suggest a change- If you want the cap table format VCs, auditors, and 409A reviewers already recognize without a second thought, choose Carta. Carta is the market default and a registered transfer agent, so option exercises and share transfers happen on the same platform instead of through a separate vendor.
- If you want a genuinely free plan with no stakeholder cap that punishes you for hiring, choose Mantle. Mantle's Starter plan covers unlimited stakeholders for free, while Pulley starts charging $1,200/year the moment you want more than a bare cap table.
- If you want employees to see and exercise their own equity through a self-service portal, something Mantle's free plan doesn't offer, choose Cake Equity. The My Cake employee portal, included from the $2,750/year Team plan, lets staff view and exercise their own equity directly, and Cake Equity's paid tiers still charge per extra stakeholder instead of jumping you to a new price bracket the way Pulley's 25- and 40-stakeholder cliffs do.
- If you're a European company that expects to eventually run public-company share plan administration, choose Ledgy. Ledgy is free to 50 stakeholders, built around EU equity rules, and scales into public-market share plan tools that Pulley doesn't offer.
- If you're a UK company running EMI, CSOP, or growth share schemes, choose Vestd. Vestd handles HMRC valuations and submissions and integrates directly with Companies House, neither of which is Pulley's job.
- If you want your 409A valuation and cap table from the same vendor at the lowest published starting price, choose Eqvista. Eqvista's in-house 409A bundle starts at $990/year for a pre-revenue company and ties directly back into the cap table, well under Pulley's $3,500 Growth tier, though the price rises with funding stage.
- If you're already at 25 to 40 stakeholders and need 409A valuations, Rule 701, and Form 3921 bundled at one published price, choose stay on Pulley. Pulley's Growth tier gives you that combination for a fixed $3,500/year without a sales call, which is exactly the gap Carta's quote-only pricing leaves open.
Pulley built its pitch around being the transparent, founder-friendly alternative to Carta: published annual prices, 409A valuations and option exercises bundled into one subscription, and a free trial that migrates your existing Carta data in. That works well for a startup with 25 to 40 stakeholders, but it has real edges. There's no free plan, stakeholder caps push you into a quote-only Enterprise tier once you outgrow Growth, and G2 reviewers report real friction canceling a subscription.
Teams looking past Pulley are usually chasing one of three things: a lower entry price, a cap table format investors and auditors already recognize, or country-specific equity rules (UK share schemes, EU compliance) that Pulley's US-first product doesn't cover. The alternatives below are the cap table and 409A platforms startups actually cross-shop against Pulley, ranked by how closely they match what a Pulley buyer needs.
Pulley alternatives compared
| Tool | Best for | Starting price | Free option | Last update |
|---|---|---|---|---|
| CartaBest for VC and auditor recognition | Very early companies under 25 stakeholders and $1M raised that qualify for the free Launch plan | Free tier + custom | Yes | April 2026 |
| MantleBest free plan | Early-stage founders who want a real cap table on a free plan instead of a trial | Free tier + custom | Yes | June 2026 |
| Cake Equity | Early-stage startups that want a free or low-cost cap table before they need 409A valuations | $1000/yr | Yes | July 2026 |
| Ledgy | European startups that want a cap table platform built around EU/UK equity and compliance rules rather than a US-first product | Free tier + custom | Yes | April 2026 |
| EqvistaBest budget 409A bundle | Early-stage founders who want cap table software and their 409A valuation from the same vendor instead of coordinating two | $2/seat/mo | Yes | May 2026 |
| VestdBest for UK share schemes | UK companies running EMI, CSOP, or growth share schemes who want HMRC valuations and submissions handled inside the same platform | GBP 2200/seat/yr | No | June 2026 |
Why teams switch from Pulley
Cancelling a Pulley subscription is reportedly difficult
A G2 reviewer said it's nearly impossible to cancel a Pulley subscription and there's no self-service way to do it from the dashboard.
There's no free plan at any stakeholder count
Even a 25-stakeholder cap table costs $1,200/year on Startup, unlike several competitors with a real free tier.
Stakeholder caps push growing companies into a quote-only Enterprise tier
Startup covers 25 stakeholders and Growth covers 40; past that you need a custom Enterprise quote instead of a published price.
The best Pulley alternatives, ranked

Carta is the cap table platform most VCs, auditors, and 409A reviewers already recognize, and it's also a registered transfer agent, so option exercises and share transfers happen without bringing in a separate vendor. The free Launch plan works for companies under 25 stakeholders and $1M raised, putting it in the same early-stage lane as Pulley's Startup tier. Past that, every plan is a custom quote, so unlike Pulley's published $1,200 and $3,500 prices, you sit through a demo to learn what you'll pay. Reviewers describe steep, unannounced renewal increases, including one account that jumped from $99 to $3,000. Choose Carta if brand recognition and transfer agent status matter more to you than knowing your price upfront.
Pros
- + Free Launch plan is genuinely free, not a trial, for companies under 25 stakeholders and $1M raised
- + Acts as its own SEC-registered transfer agent, so option exercises and share transfers happen without a separate vendor
- + 409A valuations, ASC 718 audit support, and IPO advisory are all available as add-ons under one account, useful once a company outgrows basic cap table needs
Cons
- – No public pricing past the free tier. You have to book a demo and negotiate a quote to know what you'll pay
- – Customer reviews describe steep, unannounced renewal increases, in one case pricing moving from $99 to $3,000

Mantle flips Pulley's stakeholder-tier pricing on its head: every plan, including the free Starter tier, covers unlimited stakeholders, so adding employees or advisors never bumps you into a pricier bracket the way crossing 25 or 40 stakeholders does on Pulley. Essentials ($1,200/year) and Growth ($3,000/year) land close to Pulley's Startup and Growth prices, and Growth bundles one 409A valuation a year the same way Pulley's Growth does. Mantle Clerk, its AI document reader that drafts cap table updates from legal documents, is newer and more ambitious than anything Pulley has shipped recently. The tradeoffs are real: no monthly billing, a login flow some users find annoying, and no stock-based compensation calculator for finance teams that need one.
Pros
- + Free Starter plan includes unlimited stakeholders, not a capped trial
- + Flat annual pricing means adding employees or advisors doesn't push you into a higher tier
- + All three prices are public on the pricing page, no sales call needed
Cons
- – No monthly billing, only annual, so you commit for a full year to get off the free plan
- – Some users report Mantle emails a fresh login link every time you access the account rather than a persistent session

Cake Equity prices almost exactly the way Pulley does, tiered by stakeholder count, but with a free entry point Pulley doesn't offer. Its Free plan covers up to 5 stakeholders, Build ($1,000/year) covers 25, and Team ($2,750/year) covers 40 with two 409A valuations bundled in, all cheaper than Pulley's equivalent Startup and Growth tiers. Extra stakeholders cost $1 or $5 each rather than forcing a plan jump, which suits a founder-heavy cap table growing slowly. The My Cake employee portal lets staff see and exercise their own equity directly. Reviewers note the option distribution workflow takes real effort to learn and that recalculating a large cap table can be slow.
Pros
- + Free plan covers up to 5 stakeholders with real cap table, options, and SAFE features, not just a demo
- + Team plan bundles two 409A valuations a year instead of billing them separately
- + My Cake portal gives employees a place to see and exercise their own equity
Cons
- – Cost climbs fast once you pass the included stakeholder count: $5 per extra stakeholder on Team adds up for larger teams
- – Top Pro tier is quote-only, so you can't compare it against competitors without a sales call
Ledgy

Ledgy is the European-built answer to Carta and Pulley alike, free for up to 50 stakeholders on its Launch plan, a wider free tier than anything Pulley offers. Past that, Scale and Enterprise are custom quotes, though Ledgy's own site puts Scale starting around 4,000 euros a year. It covers the same ground as Pulley, cap table, vesting, option grants, and 409A-style valuations, and adds public-company share plan administration that Pulley doesn't touch. Its AI Auditor checks equity documents against recorded transactions for mismatches. The catch for US-first teams is support: no phone line and no round-the-clock coverage, a gap reviewers call out for teams outside European hours.
Pros
- + Launch plan is genuinely free for up to 50 stakeholders, not a time-limited trial
- + Covers both private cap table management and public company share plan administration on one platform
- + 70+ HRIS integrations and a vesting tranche builder with performance conditions on the Scale tier
Cons
- – No public pricing past the free tier. Every paid plan requires a sales conversation to get a number
- – No phone support and no round-the-clock bot coverage, which reviewers flag as a gap for teams outside European working hours

Eqvista undercuts Pulley on published price at almost every point. Premium Cap Table runs $2 per stakeholder per month, and its 409A bundle starts at $990/year for a pre-revenue company, well under Pulley's $3,500 Growth tier. The 409A work is done in-house by NACVA-certified analysts and ties directly back into the cap table instead of arriving as a standalone PDF. Its Freemium tier covers real cap table and ESOP management under 20 stakeholders with no credit card. The catch: the 409A price rises with funding stage rather than staying flat, support is email-only, and one reviewer reported being billed after cancelling with no refund, an echo of the cancellation friction some Pulley users report too.
Pros
- + Freemium tier covers real cap table and ESOP management under 20 stakeholders with no credit card, not just a demo
- + 409A valuation is done in-house and bundled with the cap table, so you're not paying a separate valuation firm on top of separate cap table software
- + 409A bundle includes unlimited updates and renewals for the year instead of billing per refresh
Cons
- – 409A pricing steps up by funding stage ($990 to $2,590) rather than a single flat rate, so the number you see in ads isn't necessarily yours
- – Support has no live chat or phone option, only email

Vestd is the one alternative here built entirely around UK equity law rather than US-style 409A valuations, which makes it a narrower fit for most Pulley buyers but the clear pick for a UK company. It handles EMI, CSOP, growth shares, and unapproved options with live HMRC valuation and submission support, plus a direct Companies House integration Pulley has no equivalent for. Self-Serve, at 2,200 pounds a year, is only sold to existing customers, so a new switcher's real starting price is Guided at 4,200 pounds a year. Every plan carries a 12-month minimum term, and Full Service is quote-only. Reviewers consistently call it pricier than other cap table tools, though they also praise the account management and support that comes with it.
Pros
- + Deep, UK-specific coverage of EMI, CSOP, and growth share schemes, including live HMRC submission support
- + Direct Companies House integration for filings and share movements
- + Support and account management get consistently strong marks in reviews
Cons
- – Every plan requires a 12-month minimum commitment, with no month-to-month option
- – Reviewers on Capterra repeatedly call the pricing high relative to other cap table tools
Pulley alternatives: FAQ
What's the closest alternative to Pulley for cap table management?+
Carta is the closest comparison most buyers make, since it covers the same cap table, 409A, and option exercise ground and is the platform investors and auditors already expect. The tradeoff is that Carta's pricing past its free tier is quote-only, while Pulley publishes its $1,200 and $3,500 annual prices.
Is there a free Pulley alternative?+
Yes. Mantle's Starter plan is free with unlimited stakeholders, Ledgy's Launch plan is free for up to 50 stakeholders, and Cake Equity and Eqvista both have free tiers for smaller cap tables (5 and 20 stakeholders, respectively). Carta's Launch plan is also free, but only for companies under 25 stakeholders and $1M raised, a narrower window than the others. Pulley itself has no free plan.
Which Pulley alternative is best for a UK startup?+
Vestd, since it's built around UK share schemes like EMI and CSOP, handles HMRC valuations and submissions directly, and integrates with Companies House. Pulley's 409A and Rule 701 tooling is built for US tax rules, not UK ones.
Do any alternatives include a 409A valuation for less than Pulley's Growth plan?+
Yes, several. Mantle's Growth plan ($3,000/year) bundles one 409A valuation a year, and Cake Equity's Team plan ($2,750/year) bundles two, both cheaper than the $3,500/year Pulley charges for Growth. Eqvista undercuts all of them on paper, with its in-house 409A bundle starting at $990/year for a pre-revenue company, though that price rises with funding stage.
Pulley alternatives: pricing compared
Entry price, billing model, and whether pricing is public. 5 of 7 publish pricing you can check without talking to sales.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| Pulley | $1200/seat/yr | tiered | No | Partly public |
| Carta | Free tier + custom | quote-only | Yes | Not disclosed |
| Mantle | Free tier + custom | tiered | Yes | Partly public |
| Cake Equity | $1000/yr | tiered | Yes | Partly public |
| Ledgy | Free tier + custom | tiered | Yes | Not disclosed |
| Eqvista | $2/seat/mo | tiered | Yes | Public |
| Vestd | GBP 2200/seat/yr | tiered | No | Partly public |
How we made these picks. We compare tools on public pricing, features, and hands-on assessment, then verify every price against the vendor's own page. We never accept payment for rankings. Read the full methodology. Spotted an error? Report it.