MailerLite Review
Simple email marketing with a free plan and per-subscriber pricing
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Looking for a MailerLite alternative? See our ranked comparison.→What is MailerLite?
MailerLite is an email marketing platform built around a drag-and-drop editor, automation workflows, landing pages, and a website builder. It targets small businesses, creators, and ecommerce sellers who want one tool for campaigns, signup forms, and basic automation instead of separate point tools.
Pricing scales with subscriber count rather than with which features you use. A free plan exists but was cut down in June 2026, dropping from 500 to 250 subscribers and from 12,000 to 2,500 monthly emails, while gaining access to templates and the HTML editor that used to be paid-only.
The Comfort and Power paid plans both send unlimited monthly emails once you're on them. The difference is automation limits, seat counts, and support level, not core sending capability.
MailerLite screenshots
Who it's for
- ✓ Small businesses and creators who want a free plan to start on and will grow into paid tiers
- ✓ Ecommerce sellers who want abandoned cart and purchase-frequency automation without buying a separate tool
- ✓ Teams that want one platform for email, landing pages, and a basic website
Who should look elsewhere
- ✗ Anyone who needs more than 250 free subscribers or more than 2,500 free monthly emails, since the free plan shrank in mid-2026
- ✗ Large lists over 200K subscribers, which require a custom Enterprise quote instead of self-serve pricing
Pros
- + Comfort and Power plans include unlimited monthly email sends once you're on them
- + AI writing assistant and an AI-driven custom HTML editor are included on paid plans
- + Nonprofits get 30% off any paid plan
- + Pricing page is fully transparent with a subscriber slider, no sales call needed below 200K subscribers
Cons
- – The free plan was cut in June 2026 from 500 to 250 subscribers and from 12,000 to 2,500 monthly emails
- – Free plan lists caps of 3 automations, 3 forms, 1 landing page, 1 website, and 1 digital product, though MailerLite won't enforce those limits until August 13, 2026
- – Comfort and Power prices rise as your subscriber list grows, so cost isn't fixed
- – Enterprise pricing for large lists is quote-only
MailerLite pricing
What you pay for
You pay based on how many subscribers you have and which plan tier you pick, not on which features you unlock. Comfort starts at $12 a month and Power at $25 a month for the smallest subscriber list, and both prices climb as your list grows. Pricing is fully disclosed on the site, with only the Enterprise plan (200K+ subscribers) requiring a custom quote.
At about $12/month to start, it is one of the cheaper options in Email Marketing & Automation.
| Plan | Price | Highlights |
|---|---|---|
| Free | Free | Up to 250 subscribers · 2,500 emails a month · 2 account seats · 3 automations, 3 forms, 1 landing page, 1 website, 1 digital product (limits go into effect August 13, 2026) |
| Comfort | $12/mo | Unlimited templates · Dynamic emails · AI writing assistant · Preference center · 3 account seats · 50 visual automations · 24/7 email support |
| Power | $25/mo | Unlimited monthly emails · Unlimited automations · Unlimited account seats · 24/7 live chat and email support · Bookings and digital products |
| Enterprise | Custom | For 200K+ subscribers · Dedicated success manager · Account audits · Deliverability support · Dedicated IP available as an add-on |
Comfort and Power prices start at the smallest subscriber tier and rise as your subscriber count grows. Paying yearly saves 10% off the monthly rate. Verified nonprofits (documentation required, such as a US IRS tax-exemption letter or an equivalent official record elsewhere) get 30% off all paid plans. Enterprise is quote-only.
Pricing verified July 7, 2026 · source
How MailerLite's pricing compares
MailerLite next to its closest alternatives on entry price, billing, and whether pricing is public.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| MailerLite | $12/seat/mo | tiered | Yes | Partly public |
| Brevo | $9/mo | tiered | Yes | Partly public |
| ActiveCampaign | $15/seat/mo | tiered | Trial (14 days, no credit card required) | Public |
| Mailchimp | $13/mo | tiered | Yes | Public |
| Klaviyo | $20/mo | tiered | Yes | Partly public |
| Customer.io | $100/mo | tiered | No | Partly public |
| Kit (ConvertKit) | $39/seat/mo | per-seat | Yes | Public |
Is MailerLite still actively developed?
Last significant update: June 2026. Added the ability to save color changes made in the email builder directly to account-wide brand settings, without leaving the editor.
Top MailerLite alternatives
MailerLite FAQ
Is MailerLite free?+
Yes. The free plan covers up to 250 subscribers and 2,500 emails a month with 2 account seats, but it shrank from its previous limits in June 2026.
How much does MailerLite cost?+
Paid plans start at $12 a month for Comfort and $25 a month for Power at the lowest subscriber tier. Prices increase as your subscriber count grows, and paying yearly saves 10%.
Does MailerLite charge based on features or subscribers?+
Subscribers and send volume, not features. Comfort and Power both include unlimited monthly emails once you're on them; the plans differ mainly in automation limits, seats, and support.
Is there an Enterprise plan?+
Yes, for accounts with 200,000+ subscribers. It includes a dedicated success manager and account audits, and pricing requires contacting sales.