Kit (ConvertKit) Review
Email marketing and newsletter tool built for creators
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Looking for a Kit (ConvertKit) alternative? See our ranked comparison.→What is Kit (ConvertKit)?
Kit, formerly called ConvertKit, is an email marketing tool built for creators, writers, and course sellers rather than ecommerce brands or big marketing teams. It combines a newsletter sender, visual automation builder, landing pages, forms, and a light CRM in one product.
The free plan covers up to 10,000 subscribers with unlimited broadcasts and forms, which is unusually generous for the category. Paid plans add unlimited automations, sequences, SMS, and reporting, and pricing scales with your subscriber count rather than a flat seat fee.
Kit (ConvertKit) screenshots
Who it's for
- ✓ Solo creators, newsletter writers, and course or digital product sellers who want automation without hiring a marketing ops person
- ✓ Anyone who wants to test the product for free with a real list up to 10,000 subscribers before paying
Who should look elsewhere
- ✗ Ecommerce brands that need deep product catalog sync and behavioral segmentation out of the box
- ✗ Larger marketing teams that need granular role permissions and enterprise-grade governance
Pros
- + Free plan supports up to 10,000 subscribers, far more than most competitors' free tiers
- + Visual automation builder is unlimited even on the entry paid plan
- + Built-in landing pages, forms, and a creator-focused CRM reduce the need for extra tools
- + 14-day trial requires no credit card
Cons
- – Price climbs quickly once your list grows past 1,000 subscribers
- – No published enterprise or custom pricing tier for larger senders
- – Fewer deep ecommerce integrations than tools built for online stores
- – SMS marketing is a newer addition and less full-featured than dedicated SMS platforms
Kit (ConvertKit) pricing
At about $39/month to start, it sits at the higher end of Email Marketing & Automation pricing.
| Plan | Price | Highlights |
|---|---|---|
| Newsletter (Free) | Free | Up to 10,000 subscribers · 1 basic visual automation · Unlimited landing pages and forms · Unlimited email broadcasts |
| Creator | $39/seat/mo | 1,000 subscribers included, price rises with list size · Unlimited visual automations · Unlimited email sequences · SMS marketing · 24/7 email and chat support |
| Pro | $79/seat/mo | 1,000 subscribers included, price rises with list size · Subscriber Signals · Engagement analytics · Unlimited team users · Deliverability reporting · 24/7 priority support |
Prices shown are for a 1,000-subscriber list and rise as your list grows. Creator is $39/month billed monthly or $390/year ($33/month equivalent) billed annually. Pro is $79/month billed monthly or $790/year ($66/month equivalent) billed annually. The pricing page defaults to the annual toggle, which is why the $33 and $66 monthly-equivalent figures show up first. No enterprise or custom tier is listed on the pricing page.
Pricing verified July 7, 2026 · source
How Kit (ConvertKit)'s pricing compares
Kit (ConvertKit) next to its closest alternatives on entry price, billing, and whether pricing is public.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| Kit (ConvertKit) | $39/seat/mo | per-seat | Yes | Public |
| Brevo | $9/mo | tiered | Yes | Partly public |
| ActiveCampaign | $15/seat/mo | tiered | Trial (14 days, no credit card required) | Public |
| Mailchimp | $13/mo | tiered | Yes | Public |
| Klaviyo | $20/mo | tiered | Yes | Partly public |
| Customer.io | $100/mo | tiered | No | Partly public |
| MailerLite | $12/seat/mo | tiered | Yes | Partly public |
Is Kit (ConvertKit) still actively developed?
Last significant update: June 2026. Kit MCP moved out of beta and is now available to all paid accounts, letting you connect Claude, ChatGPT, Cursor, or any MCP-compatible AI tool directly to your Kit account. Subscriber Signals, a demographic and professional data feature, also launched in early access.
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Kit (ConvertKit) FAQ
Is Kit (ConvertKit) free?+
Yes. The Newsletter plan is free forever for up to 10,000 subscribers, with unlimited broadcasts, forms, and landing pages, plus one basic automation.
How much does Kit cost for a 1,000-subscriber list?+
The Creator plan starts at $39 a month billed monthly, or $390 a year ($33 a month equivalent) billed annually. Pro starts at $79 a month billed monthly, or $790 a year ($66 a month equivalent) billed annually.
Does Kit offer a free trial on paid plans?+
Yes, paid plans come with a 14-day free trial and no credit card is required to start.
Does Kit have an enterprise plan?+
No. The pricing page lists only the free Newsletter plan and the Creator and Pro paid plans, with price based on subscriber count, and no custom enterprise tier.