Rootly Review
AI-native incident response and on-call built around Slack and Microsoft Teams
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Looking for a Rootly alternative? See our ranked comparison.→What is Rootly?
Rootly is an incident response and on-call platform that runs mostly inside Slack, with Microsoft Teams supported as a second chat surface on every plan. You declare and manage incidents from chat commands and threads, and Rootly handles the paperwork: pulling together a timeline, generating a retrospective doc, updating a status page, and paging the right on-call engineer.
Incident Response and On-Call are priced and sold as separate products, both starting at $20 per user per month, plus a standalone AI SRE add-on for teams that want an AI agent to triage or resolve alerts before a human gets paged.
The AI layer is the current focus: an AI chat panel inside incidents, an AI scribe that sits in on incident calls and writes notes, and similar-incident matching that surfaces past incidents with the same symptoms.
Rootly screenshots
Who it's for
- ✓ Teams that already run incident response inside Slack and want less manual timeline and retro writing
- ✓ Engineering orgs that want on-call scheduling and paging in the same tool as incident response, without stitching two vendors together
Who should look elsewhere
- ✗ Teams on a tight budget who only need paging, since Incident Response and On-Call are billed separately and add up fast
- ✗ Orgs that need enterprise features like SCIM, unlimited schedules, or long data retention on day one, since those sit behind the quote-only Enterprise tier
Pros
- + Deep Slack-native workflow so responders don't have to switch tools mid-incident
- + AI scribe and AI chat cut down on manual timeline and retro writing
- + Startup program gives real discounts, including pay-what-you-can under 25 employees
Cons
- – Incident Response and On-Call are two separate $20/seat products, so a team using both is paying close to $40/seat, not $20
- – Enterprise pricing, SCIM, and unlimited schedules are all quote-only, with no published numbers
- – Contracts commonly carry a 5-10% automatic annual price increase unless you negotiate it out at signing
Rootly pricing
What you pay for
You pay per user per month, with Incident Response and On-Call billed as separate $20/seat products, so running both roughly doubles the cost. Enterprise-tier and AI SRE pricing is not published and requires a sales call. Contracts commonly include an annual price increase clause, so budget for renewal negotiation, not just the list price.
At about $20/month to start, it sits mid-pack on price in Incident Management & On-call.
| Plan | Price | Highlights |
|---|---|---|
| Incident Response Essentials | $20/seat/mo | Response in Slack · AI incident chat and similar-incidents matching · AI scribe meeting bot · Retrospectives, status page, mobile app · Advanced metrics and insights · SSO + SAML |
| Incident Response Enterprise | Custom | Everything in Essentials · Custom and dynamic forms, custom incident types · Private incidents, native secrets management · Custom data retention and session timeout · Audit logs, advanced workflows · SSO + SAML + SCIM |
| On-Call Essentials | $20/seat/mo | Alert grouping and noise reduction · Alert routes and live call routing · Schedules and escalation policies · Shadow rotations, holiday calendars and PTO · Sync to Slack user groups · Schedule gap detection and fallback |
| On-Call Enterprise | Custom | Everything in Essentials · Support for China · Dynamic escalation paths · Unlimited schedules |
| AI SRE | Custom | Sold standalone or bundled with Rootly · Contact sales for pricing |
Incident Response and On-Call are sold as separate products, each starting at $20/user/month, so a team running both pays roughly $40/user/month combined. Enterprise tiers and AI SRE are quote-only. Rootly runs a startup program: up to 50% off for companies under 100 employees with under $50M raised and under 5 years old, and 'pay what you can' pricing for companies under 25 employees. Third-party contract data from Vendr (crowdsourced, not confirmed by Rootly) shows a median annual contract near $13,000 with a typical range of $8,000 to $44,000, and rougher segment estimates of $15,000-$30,000/year for 20-50 user teams up to $50,000-$80,000+/year for 100+ user teams. Vendr's segment breakdown references a 'Scale' tier that doesn't match the Essentials/Enterprise structure on Rootly's current pricing page, so treat those figures as directional rather than exact.
Pricing verified July 7, 2026 · source
How Rootly's pricing compares
Rootly next to its closest alternatives on entry price, billing, and whether pricing is public.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| Rootly | $20/seat/mo | per-seat | Trial (About 2 weeks) | Partly public |
| PagerDuty | $21/seat/mo | per-seat | Yes | Partly public |
| Opsgenie | $9.45/seat/mo | per-seat | Yes | Public |
| incident.io | $15/seat/mo | per-seat | Yes | Partly public |
| FireHydrant | $25/seat/mo | per-seat | Yes | Partly public |
| Better Stack | $29/seat/mo | per-seat | Yes | Partly public |
Is Rootly still actively developed?
Last significant update: July 2026. The Rootly AI agent now runs inside the web app itself, with a chat panel on every incident so responders can ask questions about an incident without leaving the page.
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Rootly FAQ
Does Rootly have a free plan?+
No. There's no free tier. Rootly offers a trial of about two weeks and a startup discount program instead.
How much does Rootly cost if I need both incident response and on-call?+
Each product is billed separately at $20 per user per month, so running both costs close to $40 per user per month combined, before any Enterprise add-ons.
Will my Rootly contract get more expensive at renewal?+
Often yes. Contracts commonly include a 5-10% automatic annual price increase clause that applies unless you negotiate a cap or flat renewal pricing when you sign.
Does Rootly offer discounts for startups?+
Yes. Companies under 100 employees, under $50M raised, and less than 5 years old can get up to 50% off, and companies under 25 employees can pay what they can.