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SaaS Pricing Statistics 2026

22+ statistics from our original analysis of 800 software tools, each with pricing re-verified from the vendor’s page. Every figure is free to cite with a link. See the full State of SaaS Pricing report or download the raw CSV.

Pricing transparency

  • 1.$25 is the median entry price of a SaaS tool per month. The average is $99 — skewed upward by a few expensive tools.
  • 2.20% of tools are "quote-only" — they publish no price at all and require a sales call.
  • 3.43% of SaaS tools offer a genuine free tier.
  • 4.59% offer a free trial.
  • 5.80% of tools publish at least one price on their site.

Tiers and the "enterprise tax"

  • 6.2.06× is the median jump from the entry tier to the second tier — the first upsell roughly doubles your bill.
  • 7.3.4× is the median jump from the entry tier to the top published tier (the "enterprise tax").
  • 8.141 of 482 tools with published tiers offer exactly 2 or 3 paid tiers — the "good/better/best" norm.
  • 9.14× HR & HCM has the steepest enterprise tax of any category (top tier vs entry).

Charm pricing (the last digit)

  • 10.39% of all SaaS prices end in a 9 ($19, $49, $99) — charm pricing is the dominant convention.
  • 11.19% end in a round 0; 14% end in a 5.
  • 12.$19 is the single most common SaaS price (29 tools), followed by $20 (27 tools).
  • 13.87% of Ad Creative Analytics prices end in 9 — the category most likely to use charm pricing.
  • 14.53% of Digital Asset Management prices end in a round 0 — the category most likely to use round numbers.
  • 15.26% of $100+ plans end in a round 0, up from 16% of sub-$50 plans — premium software signals with round numbers.

Pricing models

  • 16.35% of SaaS tools charge per seat — the most common model.
  • 17.35% use pure tiered (flat-per-plan) pricing.
  • 18.11% use usage-based pricing.

By category

  • 19.$299 is the median entry price of Spend & Procurement — the most expensive category.
  • 20.65% of Spend & Procurement tools hide their pricing — the most opaque category.
  • 21.90% of Startup Banking tools have a free tier — the most generous category.
  • 22.42 software categories analyzed, from 800 tools total.

Cite these statistics

Free to reference — please link back to the source:

TopAlternativesTo, "SaaS Pricing Statistics 2026," https://topalternatives.to/saas-pricing-statistics