Heap Review
Auto-captured product analytics, now part of Contentsquare
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Looking for a Heap alternative? See our ranked comparison.→What is Heap?
Heap auto-captures every click, tap, and page view in your web and mobile app, then lets you build funnels, retention curves, and user paths after the fact instead of pre-defining every event you want to track. You still name and clean up the events you care about, but you never have to redeploy code to start measuring a new one.
Contentsquare bought Heap in December 2023 and has been folding it into its own Product Analytics line. Existing Heap customers keep their plan and dashboards as-is, but new capability investment (AI analysis, session replay, journey mapping) is increasingly built and sold as part of the combined Contentsquare platform rather than as standalone Heap.
Pricing is based on monthly sessions, not events, which caps runaway bills from a single power user but means normal traffic growth pushes you into a new tier faster than an event-based tool might.
Heap screenshots
Who it's for
- ✓ Teams that want retroactive analytics without shipping a tracking plan first
- ✓ Product teams already inside the Contentsquare ecosystem who want digital experience and product analytics on one contract
- ✓ Teams under 10k monthly sessions that just want funnels and retention for free
Who should look elsewhere
- ✗ Teams that want a public price list to budget against before talking to sales
- ✗ High-traffic consumer apps, where session-based pricing scales up quickly
- ✗ Teams uneasy about a product's roadmap sitting inside a larger platform's priorities post-acquisition
Pros
- + Auto-capture means you can analyze old data for events you never explicitly instrumented
- + Free plan includes SSO and 6 months of history, unusual for a product analytics free tier
- + Session-based (not event-based) billing means a single user going wild doesn't blow up your bill
Cons
- – No public pricing past the Free plan; every paid tier requires a sales call and quote
- – Growth, Pro, and Premier contracts commonly carry 3-7% automatic price increases at renewal
- – Session Replay is a paid add-on rather than included, even on Pro and Premier
- – G2 reviewers say the cost-to-benefit ratio gets hard to justify once you need longer retention or extra features
Heap pricing
You pay for what you consume rather than a per-seat fee, so cost scales with usage.
| Plan | Price | Highlights |
|---|---|---|
| Free | Free | Up to 10k monthly sessions · 6 months of data history · 1 project · Core analytics charts, unlimited enrichment sources, SSO |
| Growth | Custom | 12 months data history · 1 project · Sense AI, unlimited users and reports, CSV exports · Email support |
| Pro | Custom | 1 year data history (extendable) · 3 projects, expandable · Account analytics, engagement matrix, report alerts · Session Replay as a paid add-on |
| Premier | Custom | Unlimited projects · Data warehouse integration, behavioral targeting · Dedicated CSM, advanced permissions |
Heap does not publish dollar prices past the Free plan. Growth, Pro, and Premier all require a sales quote based on monthly tracked sessions, data history, and contract length. Third-party deal data (Vendr, based on 136-190 analyzed transactions) puts the median negotiated contract at $41,360/year, ranging from about $13,000 to $155,000 depending on scale, with Growth-tier deals in the mid-five figures, Pro in the low-to-mid six figures, and Premier reaching mid-to-high six figures annually. Renewal contracts commonly carry automatic price increases of 3-7% unless a buyer negotiates a cap.
Pricing verified July 7, 2026 · source
How Heap's pricing compares
Heap next to its closest alternatives on entry price, billing, and whether pricing is public.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| Heap | Free tier + custom | usage-based | Yes | Not disclosed |
| PostHog | Free tier + custom | usage-based | Yes | Partly public |
| Amplitude | $49/mo | usage-based | Yes | Partly public |
| Mixpanel | Usage-based | usage-based | Yes | Partly public |
| Pendo | Free tier + custom | quote-only | Yes | Not disclosed |
| Fullstory | Free tier + custom | quote-only | Yes | Not disclosed |
Is Heap still actively developed?
Last significant update: April 2026. heap.js 4.23.12 shipped, adding optional chaining support to UXAnalytics. It follows a string of 2025-2026 releases that deepened integration between Heap and Contentsquare's session recording and PII settings.
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Heap FAQ
Is Heap free?+
Yes. The Free plan covers up to 10,000 monthly sessions, 6 months of data history, and one project, with core analytics and SSO included.
How much does Heap cost past the free plan?+
Heap does not publish prices for Growth, Pro, or Premier. All three are quoted based on your monthly session volume. Third-party deal data puts the median paid contract at $41,360 a year, ranging from roughly $13,000 to $155,000 depending on scale.
Is Heap still a separate product from Contentsquare?+
Heap remains its own plan and dashboard for existing customers, but Contentsquare acquired Heap in December 2023 and is migrating its capabilities into Contentsquare's combined Product Analytics offering.