How to switch from Loom to Vidyard

If you're planning to switch from Loom to Vidyard, the short version is this: you'll pay roughly four times more per seat on the cheapest paid plans, but you gain prospect-facing landing pages, click analytics, and CRM integrations that Loom was never built to have. The move makes sense for sales teams that need to prove video is driving pipeline. It doesn't make sense if you're just recording internal walkthroughs.

Why teams switch from Loom to Vidyard

Loom is a recording tool first. You hit record, share a link, and the viewer watches or doesn't. There's no branded landing page around that video, no call-to-action button, and no way to see which specific prospect clicked through and when, at least not tied to a CRM record. Loom's own pricing page confirms the Business plan tops out at unlimited recording and basic editing, with nothing built for outbound sales tracking.

Sales teams eventually hit the same wall: they want to know if a video actually moved a deal forward, beyond knowing it was sent. That's a different job than screen recording, and it's why teams look at Vidyard once video becomes part of the sales process rather than a side habit. Vidyard pairs video hosting with viewer-level analytics, branded sales pages, and AI avatar generation, all things Loom doesn't sell at any price.

What it costs to switch from Loom to Vidyard

Loom's cheapest paid plan, Business, is $18 per seat a month billed monthly, or $15 per seat a month ($180 a year) billed annually. Vidyard's cheapest paid plan, Starter, is $89 per seat a month billed monthly, or $59 per seat a month billed annually. That's the real gap: on annual billing, Vidyard's Starter plan costs about four times what Loom's Business plan costs, and Starter still doesn't include CRM integrations.

One detail worth knowing before you budget: neither vendor's CRM integration is cheap or self-serve. Vidyard's Salesforce and HubSpot connections sit on the Teams tier, which is quote-only. So the jump from Loom to "Vidyard with CRM data" isn't a clean $59-a-seat number. Get an actual Teams quote before you commit a budget line, since Vidyard's own pricing page lists Teams and Enterprise as "Talk to Sales" with no published rate.

There's also a separate Video Agent add-on for unlimited AI avatar videos, priced at $24 a seat a month billed annually or $29 billed monthly, on top of whatever plan you're on. Factor that in if avatar-generated outreach, and not only landing pages and analytics, is the reason you're switching.

What transfers and what doesn't

A few things carry over cleanly. Your recording habits don't change much: Vidyard records from webcam, screen share, or both, the same as Loom, and its Chrome extension works the same way Loom's does, recently redesigned to cut the number of clicks needed to record and send a video. If your team already records short, casual clips, that workflow stays intact.

What doesn't transfer is your video library. There's no built-in importer that pulls existing Loom links into Vidyard as native, analytics-tracked assets. Plan to re-upload or re-record anything you want inside Vidyard's tracking, and re-embed any links currently sitting in emails, docs, or a knowledge base. Budget time for this before the switch, not after, especially if your team has months of Loom links scattered across a CRM or a wiki.

Your AI workflow also changes shape rather than disappearing. Loom's AI Suite (auto titles, summaries, chapters, filler-word removal) sits on the separate Business + AI tier at $24 a seat monthly. Vidyard doesn't do that kind of post-production cleanup. Instead it leans on AI avatars: record a short training clip once, then generate new videos from a text prompt in your own voice and likeness, and share the avatar with teammates under permission controls. That's a genuinely different feature, built for scaling outbound video, not for editing a recording you already made. If your team relies on Loom mainly for auto-summaries and transcripts of internal meetings, Vidyard won't replace that habit directly.

What also doesn't transfer is unlimited team seats. Loom's Business plan includes unlimited workspace members at no extra cost. Vidyard is priced per seat throughout, so every person who needs to record or send video adds to the bill, whether they're on Starter, Teams, or Enterprise.

Setting up Vidyard after Loom

Start with the Free plan before paying for anything. It includes 5 regular videos and 15 AI avatar videos a month with no card required, enough to test whether landing pages and analytics change how your team actually uses video. If the team likes it, move to Starter at $59 a seat a month billed annually for unlimited recording, branded sharing pages, and CTA templates.

If CRM data is the whole point of switching, don't buy Starter first. Get a Teams quote up front, since that's the tier that actually connects to Salesforce or HubSpot. Buying Starter and discovering CRM sync isn't included is the single most common regret in this kind of migration.

Roll it out to one sales pod before the whole team. Have a handful of reps record their next few prospect videos in Vidyard instead of Loom, watch the analytics for a couple of weeks, and confirm the landing pages and CTAs actually change reply rates before you buy seats for everyone. Keep Loom active for internal, non-sales recordings during the transition. There's no reason to cancel it the same week, and support and engineering teams doing quick walkthroughs may not need to move at all.

Before you set a rollout date, pull a quick audit of who on the team actually sends customer-facing video today, and how often. A team of 3 SDRs sending a handful of prospect videos a week has a very different cost case than a 20-person sales org running video into every stage of the pipeline. The per-seat gap between Loom and Vidyard compounds fast: at 10 seats, the annual difference between Loom Business and Vidyard Starter is roughly $5,280 a year, before any Teams-tier CRM add-on. Get that number in front of whoever owns the budget before you start the trial, not after.

When Loom is still enough

If your team mainly records internal walkthroughs, bug reports, or async updates and lives in Jira or Confluence, don't switch. Loom's free Starter tier and its native Atlassian integrations are a better fit for that job than anything Vidyard sells, and paying $59 a seat a month for sales features you won't use is wasted budget. The switch to Vidyard earns its cost only when you need prospect-facing pages, CTAs, and analytics tied to pipeline, not for teams recording quick internal clips.

For a wider view of sales-video tools beyond these two, including cheaper options with their own CTA and branding features, see our Loom alternatives guide.