Leadfeeder Review
Turns anonymous website visitors into named companies you can chase or feed into ads and CRM
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Looking for a Leadfeeder alternative? See our ranked comparison.→What is Leadfeeder?
Leadfeeder identifies the companies visiting your website by matching visitor IP addresses to a company database, then scores and routes those accounts to your CRM, ad platforms, or Slack/Teams. It was known as Dealfront for a stretch after a 2022 merger, then reverted to the Leadfeeder name on March 24, 2026, with the underlying product, contracts, and data unchanged.
The product now runs on a credits system layered on top of the visitor identification: seeing that a company visited is free within your plan's monthly cap, but enriching that company with verified contacts, pushing it into an outreach sequence, or running a display campaign against it draws down credits. Recent releases (an MCP server for querying visit data from inside Claude or ChatGPT, an AI intent score, LinkedIn Matched Audiences sync) show the company pushing further into AI workflows and ABM rather than just a visitor log.
Leadfeeder screenshots
Who it's for
- ✓ Marketing teams who want a free way to see which companies are reading their site before paying for anything
- ✓ SMB sales and marketing teams that want visitor identification, enrichment, and simple outreach automation in one tool
- ✓ Teams already committed to annual contracts who want CRM and ad-platform pushes bundled in
Who should look elsewhere
- ✗ Teams that need person-level identification for a largely remote or consumer-ISP audience, since IP-based matching misses that traffic
- ✗ Anyone who wants to pay month to month without a long lock-in, since the better tiers require annual billing and cancellation windows are strict
- ✗ Teams for whom contact-level accuracy matters more than company-level detection
Pros
- + A genuinely free forever tier that still shows named companies, not just a locked demo
- + Enrichment, CRM pushes, and even display ad targeting live in the same product instead of needing three tools stitched together
- + Recent releases (MCP server, Teams integration, LinkedIn Lists sync) show active investment rather than a stagnant legacy product
- + 14-day free trial on paid plans with no credit card required
Cons
- – Annual plans require 30 days' notice before renewal to cancel, and multiple reviewers report being auto-charged for a full extra year after missing that window
- – Contact-level accuracy is inconsistent, with some reviewers reporting a majority of enriched contacts had missing or unusable details
- – IP-based matching can't see visitors browsing from home networks or consumer ISPs, which is a growing share of B2B traffic
- – The credits system adds a second usage meter on top of the company-identification cap, so it takes some math to know what a given plan actually gets you
Leadfeeder pricing
At about $79/month to start, it sits mid-pack on price in Website Visitor Identification.
| Plan | Price | Highlights |
|---|---|---|
| Lite | Free | 100 identified companies a month · 7-day visitor history · Unlimited users |
| Discover | $79/mo | 50 identified companies a month · 50 enrichment credits a month · Real-time alerts · CRM pushes and basic outreach automation |
| Activate | $369/mo | Marked as top choice on the pricing page · 1,000 identified companies a month · 200 credits a month · Verified email and phone enrichment · B2B display ad campaigns · AI prospect list building |
| Scale | $599/mo | 2,000 identified companies a month · 1,000 credits a month · Unlimited data exports · Automatic CRM enrichment · Dedicated Customer Success Manager |
| Enterprise | Custom | Custom identified-company and credit volume · Dedicated team support |
Annual billing saves about 30% versus paying monthly (Discover is €113/mo and Activate is €527/mo when billed monthly). Scale is annual billing only. Credits are a separate usage unit spent on enrichment and outreach actions; identifying visitors on your site doesn't use credits. Prices are charged in USD or EUR depending on the customer's billing country.
Pricing verified July 7, 2026 · source
How Leadfeeder's pricing compares
Leadfeeder next to its closest alternatives on entry price, billing, and whether pricing is public.
Is Leadfeeder still actively developed?
Last significant update: July 2026. Added a Microsoft Teams integration so teams can share high-intent companies straight into Teams channels, including automated Workflow notifications.
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Leadfeeder FAQ
Is Leadfeeder still called Dealfront?+
No. Dealfront rebranded back to Leadfeeder on March 24, 2026. It's the same product, contract, login, and data, just under the original name.
Is there a free version of Leadfeeder?+
Yes. The Lite plan is free forever and shows up to 100 identified companies a month with 7 days of visitor history and unlimited users.
How does Leadfeeder pricing actually work?+
You pick a tier based on how many companies you want identified and how many enrichment credits you need. Paying annually gives about a 30% discount versus paying monthly, and the top Scale tier only bills annually.
Can I cancel Leadfeeder easily?+
Monthly plans can be cancelled anytime before your next billing date. Annual plans need 30 days' notice before the renewal date, or you'll be charged for another year.