Top Moz Alternatives in 2026
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Suggest a change- If you run aggressive link-building campaigns and need the deepest backlink and keyword index, choose Ahrefs. Ahrefs runs one of the largest, most frequently updated web crawls in the industry, which is exactly the gap reviewers flag when they call Moz's database smaller than its main competitors.
- If you want AI-search-visibility tracking bundled with deep competitor gap analysis and can pay near Moz's higher tiers, choose Semrush. Semrush's $199/month Starter tier bundles real AI-prompt tracking and Adobe Brand Visibility with a bigger keyword database than Moz, at roughly the same price as Moz's $179 Medium plan.
- If you're an agency that needs white-label client reports without paying Ahrefs or Semrush prices, choose SE Ranking. SE Ranking includes white-label reporting on every plan, something Moz doesn't offer at all. Core is $129/month month-to-month, about 30% above Moz's $99 month-to-month Standard plan; billed annually, SE Ranking's $103.20/month is about 30% above Moz's own annual Standard price of $79/month. AI search tracking across ChatGPT, Perplexity, and AI Overviews costs extra: a roughly $71.20/month add-on on top of Core or Growth.
- If you're a solo SEO or small business who wants a real free plan and can commit to annual billing for the lowest price, choose Mangools. Mangools has a genuine free-forever plan, and its Basic tier is $37.70/month if you prepay annually ($452.40/year), or $61/month billed month-to-month, above Moz's $49 floor on that basis. Every paid tier still bundles AI Search Watcher for LLM brand monitoring.
- If you just want the lowest possible entry price and can live with modeled data instead of a live crawl, choose Ubersuggest. Ubersuggest ties Ahrefs' cheapest tier at $29/month but is the only one at that price bundling site audits, rank tracking, and backlinks alongside keyword research, and its free account needs no credit card at all.
- If you and your clients already rely on Domain Authority and Page Authority as a shared shorthand metric, choose stay on Moz. no alternative on this list has replicated DA and PA's industry-wide recognition, so switching means retraining stakeholders on a new authority metric with no established track record.
Moz built its reputation on Domain Authority and Page Authority, the shorthand metrics most SEOs and clients still use to talk about site strength. But Moz's own reviewers point out its keyword and backlink database has fallen behind Ahrefs and Semrush, and its plan tiers cap tracked keywords, crawled pages, and now AI Visibility dashboards tightly enough that growing sites hit the ceiling fast.
The five tools below all do the same core job as Moz: keyword research, rank tracking, site audits, and backlink analysis in one login. Some go bigger on data (Ahrefs, Semrush), some go cheaper (Ubersuggest, Mangools), and one (SE Ranking) sits in between with white-label reporting built in.
Moz alternatives compared
| Tool | Best for | Starting price | Free option | Last update |
|---|---|---|---|---|
| AhrefsBest overall alternative | SEO teams and agencies that need backlink and keyword data at meaningful depth | $29/seat/mo | Yes | June 2026 |
| SemrushBest for AI search visibility at scale | Agencies and in-house SEOs who need one tool that covers keyword research, technical audits, rank tracking, and backlinks | $139/seat/mo | Yes | June 2026 |
| SE RankingBest value for agencies | Agencies and in-house teams that want rank tracking, audits, and keyword research in one tool without paying Ahrefs or Semrush prices | $103.2/seat/mo | Trial (14 days on Core or Growth, no credit card required) | — |
| MangoolsBest for solo SEOs and small budgets | Solo SEOs, bloggers, and freelancers who want one affordable login for keyword research, rank tracking, and backlink checks | $37.7/mo | Yes | — |
| Ubersuggest | Solo marketers, bloggers, and small business owners who want core SEO tools without an enterprise price tag | $29/mo | Yes | September 2025 |
Why teams switch from Moz
Plan limits force upgrades faster than teams expect
A G2 reviewer flagged that reporting limits on lower-tier plans are strict enough that normal growth causes a site to hit its page-crawl or keyword-report cap and forces an upgrade sooner than expected.
AI Visibility costs stack on top of every plan
Extra AI Visibility dashboards cost $20 each and extra tracked prompts cost $50 per 100, on any plan including the $299/month Large tier.
No free-forever plan and a thin trial
The cheapest plan is $49/month with no free tier, and the only free trial Moz documents is 7 days on the Medium plan billed monthly, not offered on Standard, Large, or yearly billing.
Keyword and backlink database trails larger competitors
Reviewers consistently note Moz's keyword and backlink database is smaller than Ahrefs' or Semrush's, making long-tail keyword research and niche link-building harder.
The best Moz alternatives, ranked
Ahrefs is the pick for teams that have outgrown Moz's keyword and backlink database. Moz's own reviewers say its index is smaller than Ahrefs' and Semrush's, and Ahrefs' Site Explorer and Content Explorer run on one of the largest, most frequently updated web crawls in the industry. Pricing starts at $29/month for basic keyword lookups, with the real all-in-one tier (Lite) at $129/month, close enough to Moz's $99 Standard plan that switching isn't a huge jump. The tradeoff is Ahrefs' credit system: viewing reports and applying filters spends credits on top of your keyword and project caps, and reviewers say the Lite plan's allowance runs out in a single research session. There's no free trial on any paid plan either. For link builders and content teams who need depth over simplicity, Ahrefs is the strongest substitute for Moz's core workflow.
Pros
- + Large, frequently updated backlink and keyword index that most competitors are still measured against
- + One subscription covers backlinks, keyword research, rank tracking, site audits, and content research instead of separate tools
- + Public, itemized pricing per tier, unlike vendors that hide everything behind quote-only sales calls
Cons
- – Credit system on lower tiers is easy to exhaust in one working session, since viewing reports and applying filters both consume credits
- – No free trial on any paid plan, so you commit to a month before you know if your usage fits the credit allowance
Semrush is the closest match to Moz's all-in-one promise, but which plan you compare depends on whether you want AI-search tracking too. Its $139/month SEO plan covers keyword research, site audits, rank tracking, and backlinks, and it's meaningfully cheaper than Moz's $179 Medium plan, but it only includes basic AI search tracking. Since Adobe completed its acquisition in April 2026, Semrush has pushed harder into AI-visibility tracking than Moz has, launching Adobe Brand Visibility and folding real AI-prompt tracking into every plan from the $199 Starter tier up, about 11% above Moz's $179 Medium plan and close enough to call the two comparable. The catch: that real AI-prompt tracking isn't on the cheaper $139 plan, so buyers who want SEO plus AI visibility together pay $199, echoing Moz's own habit of charging extra for AI Visibility dashboards. Semrush doesn't charge per seat either; extra teammates are a separate roughly $45/month add-on. For teams that want Moz's breadth with a bigger keyword database, Semrush is the safer swap.
Pros
- + One database covers keyword research, competitor traffic, technical audits, and backlinks, so you're not stitching together three tools
- + Keyword and traffic estimate data is deep enough to build competitor gap analyses that smaller tools can't match
- + AI-visibility tracking (prompts, AI Overviews, LLM mentions) is now built into the same login instead of a separate subscription
Cons
- – Real AI-visibility prompt tracking only starts at the $199 Starter tier; the $139 SEO plan has just basic AI search tracking, so teams that want both solid SEO tools and AI-visibility data now pay $60 a month more than the old SEO-only price
- – Keyword and report limits are tight on lower tiers, so active users hit caps and get pushed to upgrade sooner than expected
SE Ranking covers the same ground as Moz: rank tracking, keyword research, site audits, and backlinks. White-label reporting is included on every plan, something Moz doesn't offer at all. Core is $129/month billed month-to-month, about 30% more than Moz's own $99 month-to-month Standard plan. Prepay annually and Core drops to $103.20/month, still about 30% above Moz's annual Standard price of $79/month. Growth follows the same annual-discount structure at $223.20/month billed annually, sitting between Moz's Medium and Large tiers. AI search visibility across ChatGPT, Perplexity, and Google AI Overviews isn't included in Core or Growth. It's a separate add-on at roughly $71.20/month billed annually, so a buyer who wants AI tracking on top of Core is really paying about $174/month all in billed annually, slightly above Semrush's own AI-inclusive Starter tier at $165.17/month billed annually, not cheaper. The tradeoff is data depth too: SE Ranking's 5.4-billion keyword database and 2.9-trillion-link index are both smaller than Ahrefs' or Semrush's, similar to Moz's own gap against those two. The Agency Pack and full API access also cost extra on top of the base plan. For agencies that want Moz-like breadth with white-label reports built in, and don't need AI tracking bundled in, SE Ranking is a strong direct substitute.
Pros
- + Core plan starts well below Ahrefs and Semrush entry pricing
- + Rank tracking accuracy and customer support both get consistently high marks in reviews
- + White-label reporting is built into every plan, useful for agencies
Cons
- – Backlink index (2.9 trillion links) and keyword database (5.4 billion) are both a fraction of Ahrefs' and Semrush's, so competitive research goes shallower
- – AI search visibility tracking (ChatGPT, Perplexity, AI Overviews) isn't included in Core or Growth, it's a separate add-on (~$71.20/month annual)
Mangools is a budget swap only if you commit to annual billing. Basic is $37.70/month billed annually ($452.40/year), rising to $52.70 (Premium) and $97.70 (Agency) on the same annual basis; billed month-to-month, Basic runs $61/month, above Moz's $49 floor. Every tier still bundles AI Search Watcher, LLM brand monitoring across ChatGPT, Gemini, Claude, Grok, Llama, and Mistral, at no extra charge, something Moz charges $20 per extra dashboard for. Mangools also runs a genuine free-forever plan (5 keyword lookups a day) plus a 10-day full-featured trial, neither requiring a credit card, well ahead of Moz's single 7-day trial offered on only one plan. The tradeoff is depth and breadth: Mangools has no dedicated technical site-audit tool the way Moz's Site Crawl is, and daily lookup caps as low as 100 keyword lookups a day on Basic get tight fast once you're researching more than one or two sites. It fits solo SEOs and small agencies willing to prepay, not teams that need month-to-month flexibility or full technical audits.
Pros
- + Flat, published pricing with no sales call required
- + Simple interface that's fast to learn compared with Ahrefs or Semrush
- + AI Search Watcher (LLM brand monitoring) is now included in every paid plan at no extra charge
Cons
- – Keyword and backlink databases are noticeably smaller than Ahrefs or Semrush, so backlink and volume data can lag on bigger sites
- – Daily lookup caps (as low as 100 keyword or SERP requests a day on Basic) run out fast if you're researching more than one or two sites
Ubersuggest is the cheapest way off Moz, with paid plans starting at $29/month against Moz's $49 floor, and a genuine free account that needs no credit card. It covers the same four core jobs, keyword research, site audits, rank tracking, and backlinks, plus AI Search Optimization for tracking brand mentions in ChatGPT, Gemini, and Google AI Overview, added in 2025. The catch is accuracy and freshness: Ubersuggest's own FAQ says its keyword and traffic numbers are modeled estimates from multiple data providers rather than a live crawl, and rank tracking updates weekly on every plan, not daily. Reviewers also report billing continuing after they believed they had cancelled, with refunds only available inside the 7-day trial window before the first charge. For solo bloggers and small sites that find Moz's price hard to justify and don't need daily tracking or deep data, Ubersuggest is the lowest-friction downgrade.
Pros
- + Publishes real prices on its site instead of hiding pricing behind a sales call
- + Cheapest paid entry point of the major SEO suites, at $29/month
- + One account covers keyword research, site audit, rank tracking, and backlinks instead of separate tools
Cons
- – Daily report caps (150 on the entry plan) run out fast if you're doing heavy keyword research in one sitting
- – Backlink and traffic numbers are modeled estimates; Ubersuggest's own FAQ says it uses multiple data providers to produce estimations rather than always crawling live
Moz alternatives: FAQ
What's the best free alternative to Moz?+
Ubersuggest and Mangools both have real free-forever plans with no credit card. Ubersuggest's free account covers light keyword research, site audits, and rank tracking at up to 3 reports a day. Mangools' free plan is narrower, 5 keyword lookups a day in KWFinder alone, but its 10-day Free+ trial unlocks the full toolset including AI Search Watcher.
Which Moz alternative has the biggest keyword and backlink database?+
Ahrefs. Its web crawl and keyword index is one of the largest and most frequently updated in the industry, and most competitors, including Moz, get compared against it rather than the other way around.
Is there a cheaper Moz alternative that still tracks AI search visibility?+
Yes, but the tool matters. Mangools bundles AI Search Watcher into every paid plan at no extra charge, starting at Basic's $61/month month-to-month or $37.70/month billed annually. SE Ranking doesn't bundle it: AI search tracking across ChatGPT, Perplexity, and Google AI Overviews is a separate add-on (about $71.20/month billed annually) on top of Core or Growth, so Core plus AI tracking runs about $174/month billed annually, slightly above Semrush's $165.17/month annual AI-inclusive Starter tier rather than meaningfully cheaper.
Do Moz alternatives charge per seat the way Moz does?+
It varies. Ahrefs and SE Ranking charge a base seat plus paid extra seats, similar to Moz. Semrush, Ubersuggest, and Mangools price per plan or account instead, with extra teammates sold as a separate add-on rather than built into a per-seat base price.
Moz alternatives: pricing compared
Entry price, billing model, and whether pricing is public. 6 of 6 publish pricing you can check without talking to sales.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| Moz | $49/seat/mo | tiered | Trial (7 days (Medium plan, monthly billing only)) | Partly public |
| Ahrefs | $29/seat/mo | tiered | Yes | Public |
| Semrush | $139/seat/mo | tiered | Yes | Public |
| SE Ranking | $103.2/seat/mo | tiered | Trial (14 days on Core or Growth, no credit card required) | Partly public |
| Mangools | $37.7/mo | tiered | Yes | Public |
| Ubersuggest | $29/mo | tiered | Yes | Public |
How we made these picks. We compare tools on public pricing, features, and hands-on assessment, then verify every price against the vendor's own page. We never accept payment for rankings. Read the full methodology. Spotted an error? Report it.