Brandfolder Review
Digital asset management platform built for brand teams, owned by Smartsheet
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Looking for a Brandfolder alternative? See our ranked comparison.→What is Brandfolder?
Brandfolder is a digital asset management platform for organizing, finding, and distributing brand assets like images, videos, and documents from one central library. It is owned by Smartsheet, which acquired it in 2020.
The product leans on AI tagging and search, asset analytics, and a smart CDN for publishing approved assets externally. It also includes brand guideline tools and a portal feature so outside partners can request or pull assets without full library access.
Pricing is not public. Brandfolder splits its plan into Premium and Enterprise, and both require a sales conversation to get a quote.
Brandfolder screenshots
Who it's for
- ✓ Marketing and brand teams that need a central, searchable library for images, video, and documents
- ✓ Companies already using Smartsheet that want tighter workflow integration
- ✓ Teams that need to share assets with external partners or agencies through a controlled portal
Who should look elsewhere
- ✗ Small teams or solo marketers who want to see pricing up front and self-serve signup
- ✗ Budget-conscious buyers, since Brandfolder skews toward mid-market and enterprise contracts
Pros
- + Clean, easy to learn interface that most teams pick up without training
- + Strong AI-powered search and auto-tagging, including the new People Tagging facial recognition feature
- + Asset analytics are more detailed than most DAM competitors offer
Cons
- – No published pricing. You must book a demo to get a quote
- – Asset preview loading and search can slow down on large libraries
- – Users report inconsistent account rep turnover and slow support response times
Brandfolder pricing
What you pay for
Brandfolder does not disclose pricing anywhere on its site. You pick between Premium and Enterprise, then book a demo and negotiate a quote based on user count, storage, and contract term. There is no free plan and no self-serve checkout, so you can't get real numbers without talking to sales.
No public entry price to compare, so budget depends on a sales quote.
| Plan | Price | Highlights |
|---|---|---|
| Premium | Custom | Asset analytics and performance insights · Document intelligence with OCR · Bulk asset management · SSO/SAML · Asset lifecycle controls like publish and expiration dates · Video AI with auto-tagging and transcription |
| Enterprise | Custom | Everything in Premium · Custom automation workflows · Granular asset permissions · Multi-team and multi-brand management · Business intelligence data connector · Custom vanity URL |
Brandfolder does not publish prices. Both tiers, Premium and Enterprise, require a demo call to get a quote, priced by users, storage, and contract length.
Pricing verified July 7, 2026 · source
How Brandfolder's pricing compares
Brandfolder next to its closest alternatives on entry price, billing, and whether pricing is public.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| Brandfolder | Custom / quote | quote-only | No | Not disclosed |
| Bynder | Custom / quote | quote-only | No | Not disclosed |
| Aprimo | Custom / quote | quote-only | No | Not disclosed |
| Canto | Custom / quote | quote-only | No | Not disclosed |
| Filecamp | $29/mo | tiered | Trial (30 days on the Professional plan, 10 GB storage, no credit card required) | Public |
| Air | $25/mo | tiered | Yes | Partly public |
Is Brandfolder still actively developed?
Last significant update: April 2026. Launched People Tagging, which uses facial recognition to auto-identify and tag people across the asset library so teams spend less time on manual metadata entry.
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Brandfolder FAQ
Does Brandfolder have a free plan?+
No. Brandfolder has no free tier. Every plan requires a paid contract negotiated after a sales demo.
How much does Brandfolder cost?+
Brandfolder does not list prices publicly. You choose between Premium and Enterprise, then get a custom quote based on users, storage, and contract length.
Who owns Brandfolder?+
Smartsheet acquired Brandfolder in 2020, and the product is now marketed as Brandfolder by Smartsheet.