Koala Review
Buyer intent and visitor ID platform for sales teams, being wound down after its 2025 acquisition by Cursor
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Koala watches first-party website activity and third-party intent signals, scores accounts on fit and intent, and routes the hottest ones to reps in Slack or a unified inbox with suggested next steps. It's built for product-led and outbound sales teams that want to act on "someone from a target account just visited pricing" moments instead of waiting on marketing-qualified leads.
Koala is in the process of shutting down. Cursor (the AI coding tool maker) acquired Koala's team in September 2025 and said it would not continue the CRM/GTM product. Koala's own posts from that time set a full sunset date of September 30, 2025, and its homepage still carries a shutdown banner today. That original date has already passed without the product going fully offline: the marketing site, self-serve signup, and pricing page are all still live and selling paid plans as of this check, and the current banner no longer states a year. Anyone evaluating Koala should treat the wind-down as real but the exact final date as unconfirmed, and go in with a migration plan already in hand.
Koala screenshots
Who it's for
- ✓ Teams that need a short-term, self-serve intent and visitor-ID tool and go in with a migration plan already in hand, given Koala's ongoing wind-down
- ✓ Product-led sales teams that want signals and playbooks tied to product usage, not just website traffic
Who should look elsewhere
- ✗ Any team looking for a vendor they can build a multi-year GTM stack around
- ✗ Teams that need Salesforce-native visitor data sync out of the box
- ✗ Teams that want transparent pricing all the way up to enterprise, since the top tier is still quote-only
Pros
- + Entry pricing is posted in dollars ($200 and $1,000/month tiers) instead of hiding behind "contact us"
- + Genuine no-credit-card free plan to test signal quality before paying
- + Near-real-time Slack alerts when a tracked account shows intent, useful for fast follow-up
- + AI-driven scoring and play recommendations go beyond a plain visitor list
Cons
- – The product is being wound down after its 2025 acquisition by Cursor: Koala originally set a September 30, 2025 sunset date, that date has already passed with the site still live and selling paid plans, and no new date has been published, so there is no firm timeline to plan a migration against
- – G2 reviewers flag thin third-party enrichment and limited clarity on who exactly a visitor record represents
- – Business-tier pricing is still quote-only, so you can't compare the top of the range without a sales call
- – Review volume on G2 is small (around 30 reviews), thin compared to established competitors in this category
Koala pricing
What you pay for
Koala prices around a monthly credit allowance rather than a flat per-seat fee: every plan bundles a fixed number of seats plus a cap on monthly credits, and you move up a tier when you outgrow the cap. The bottom two paid tiers show real dollar figures on the site, so pricing is disclosed rather than quote-only, but the top Business tier is still "contact us." The site also shows a monthly/annual toggle with no annual discount amount published.
At about $200/month to start, it sits at the higher end of Website Visitor Identification pricing.
| Plan | Price | Highlights |
|---|---|---|
| Try for Free | Free | 2 seats · 100 credits/month · 1-month data retention · Docs-only support |
| Starter | $200/mo | 2 seats, more available for purchase · 1,000 credits/month · 1-month data retention · Email support |
| Growth | $1000/mo | 3 seats, more available for purchase · 5,000 credits/month · 3-month data retention · 14-day free trial · Email support |
| Business | Custom | Custom seats and credits · CSM plus a dedicated Slack channel · SSO and approved logins · Contact us for pricing |
Prices shown are monthly, billed monthly; the pricing page offers an annual toggle but does not disclose the annual rate. Starter and Growth both let you buy extra seats beyond the included count at added cost, which is not itemized on the page. Business is quote-only.
Pricing verified July 7, 2026 · source
How Koala's pricing compares
Koala next to its closest alternatives on entry price, billing, and whether pricing is public.
Is Koala still actively developed?
Last significant update: September 2025. Koala announced it had been acquired by Cursor and that the GTM product would not continue. Its posts at the time set a sunset date of September 30, 2025 for existing customers. That date has already passed: as of this check the marketing site, self-serve signup, and full pricing page are still live, and the homepage banner still reads "will be shutting down on Sept 30" without stating a year, so the actual wind-down has evidently slipped past its original schedule.
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Koala FAQ
Is Koala shutting down?+
Yes. Cursor acquired Koala's team in September 2025 and is not continuing the GTM product. Koala's own posts at the time set a sunset date of September 30, 2025, but that date has passed and the site, signup flow, and pricing page are all still live as of this check, so treat the exact end date as unconfirmed rather than fixed.
How much does Koala cost?+
Starter is $200/month and Growth is $1,000/month, both billed monthly with a fixed seat and credit allowance. The top Business tier is custom-priced and requires talking to sales.
Does Koala have a free plan?+
Yes. The Try for Free plan includes 2 seats and 100 credits a month with no credit card required, on top of a 14-day free trial of the Growth plan.