Lusha Review
B2B contact and company data platform for finding verified emails, phone numbers, and firmographics
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Looking for a Lusha alternative? See our ranked comparison.→What is Lusha?
Lusha is a database of contact and company records that sales and RevOps teams use to enrich lead lists with verified emails, direct-dial phone numbers, and firmographic data. It ships as a browser extension, a web app, and an API, and connects to Salesforce, HubSpot, and other CRMs so enriched records land where reps already work.
Pricing runs on a credit system rather than flat seats: you buy a monthly or annual credit allowance, and each contact reveal draws down credits (1 for an email, 10 for a phone number). That makes the real cost of a plan depend on how many phone numbers your team needs versus emails.
Lusha screenshots
Who it's for
- ✓ Sales reps and RevOps teams enriching lead lists inside a browser or CRM without a heavy setup
- ✓ Teams that mostly need emails and only occasionally need phone numbers, since email reveals are cheap on credits
- ✓ Small to mid-size teams that want self-serve, published pricing instead of a sales call
Who should look elsewhere
- ✗ Teams doing high-volume phone prospecting, since phone number reveals burn 10x the credits of an email
- ✗ Teams that need bulk list enrichment beyond small batches without hitting per-session limits
- ✗ Buyers who want a single flat seat price with unlimited lookups
Pros
- + Public, self-serve pricing you can check without a sales call
- + Cheap per-credit cost for email reveals compared to phone reveals
- + Monthly plans roll over unused credits up to 2x the plan limit
- + Works as a browser extension directly on LinkedIn and company sites, not just a standalone app
Cons
- – Phone number reveals cost 10x an email reveal, so phone-heavy workflows drain credits fast
- – Bulk enrichment is capped at roughly 25 contacts per session, which slows down large list-building
- – Some users report data accuracy or freshness gaps, particularly on phone numbers
- – No free trial on paid plans, only the 40-credit free plan to test the product
Lusha pricing
At about $49.9/month to start, it sits mid-pack on price in Lead Enrichment.
| Plan | Price | Highlights |
|---|---|---|
| Free | Free | 40 credits per month · Browser extension and basic prospecting · CRM integrations |
| Starter | $49.9/seat/mo | 400 credits per month · $32.45/month billed annually ($389.19/year, 4,800 credits/year) · Unused credits roll over on monthly billing, up to 2x the plan limit |
| Professional | $69.9/seat/mo | 600 credits per month · $45.45/month billed annually ($545.22/year, 7,200 credits/year) |
| Premium | $399.9/seat/mo | 3,400 credits per month · $259.95/month billed annually ($3,119.21/year, 40,800 credits/year) |
| Scale | Custom | For teams larger than 5 users · Custom, per-user credit limits · Requires contacting sales |
Prices are per-seat and self-serve for Free through Premium, no sales call needed. A fifth tier, Scale, is custom-priced and requires contacting sales, for teams larger than 5 users. A credit is the unit you spend to reveal contact data: 1 credit unlocks a verified email, 10 credits unlock a phone number. Monthly-billed plans carry over unused credits up to 2x the plan limit; annual plans grant the full year's credits upfront and reset unused credits at renewal. No free trial on paid plans, but the Free plan (40 credits/month) works as a permanent trial.
Pricing verified July 22, 2026 · source
How Lusha's pricing compares
Lusha next to its closest alternatives on entry price, billing, and whether pricing is public.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| Lusha | $49.9/seat/mo | tiered | Yes | Partly public |
| Fiber AI | Custom / quote | usage-based | No | Not disclosed |
| Persana AI | $85/mo | tiered | Yes | Partly public |
| BetterContact | $15/mo | usage-based | Trial (50 free credits on signup) | Public |
| Prospeo | $49/seat/mo | tiered | Yes | Public |
| Apollo | $49/seat/mo | per-seat | Yes | Public |
| Clay | $185/mo | usage-based | Yes | Partly public |
Is Lusha still actively developed?
Last significant update: July 2026. Lusha launched a native Capsule CRM integration that pushes verified contacts straight into Capsule from the platform.
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Lusha FAQ
Does Lusha have a free plan?+
Yes. The Free plan gives 40 credits a month, enough for basic prospecting through the browser extension and CRM integrations, but there is no time-limited trial of the paid plans.
How do Lusha credits work?+
Credits are the currency for unlocking contact data. Revealing a verified email costs 1 credit, and revealing a phone number costs 10 credits, so a plan's real capacity depends on your email-to-phone mix.
What's the cheapest paid Lusha plan?+
Starter is the entry paid tier at $49.90/month billed monthly, or $32.45/month ($389.19/year) if you pay annually, for 400 or 4,800 credits respectively.