TrustRadius Review
B2B software review site vendors pay to turn into a lead generation channel
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Looking for a TrustRadius alternative? See our ranked comparison.→What is TrustRadius?
TrustRadius is a review site for B2B software. Buyers read verified customer reviews to shortlist products; vendors pay to run structured review-collection campaigns, capture leads from the buyers reading those reviews, and get intent data on who's researching them and their competitors.
Reading reviews and comparing tools is free for anyone. The business model sits on the vendor side: TrustRadius charges software companies to source and manage reviews, plug lead capture into their product page, and hand back reporting on which accounts are showing buying intent. Pricing is not published and is negotiated per vendor based on company size, product count, and how much lead volume you want.
Who it's for
- ✓ B2B software vendors who want a dedicated team running structured review campaigns instead of doing it themselves
- ✓ Vendors who want reviews tied to lead capture and CRM handoff, not just a public review page
- ✓ Companies that want intent data on which accounts are researching them or competitors
Who should look elsewhere
- ✗ Small teams or bootstrapped startups without budget for a five-figure annual contract
- ✗ Teams that just want a self-serve tool to collect and embed testimonials cheaply
- ✗ Consumer or local-business brands, since TrustRadius is built for B2B software only
Pros
- + Reviews are gated behind a longer questionnaire, which tends to produce more detailed, credible-sounding buyer feedback than a one-line star rating
- + Lead capture and CRM integration are built into the review campaign, so a review can turn into a sales lead without extra tooling
- + Intent data shows which accounts are researching your category, not just people who already landed on your page
- + Trusted Seller and Top Rated badges carry real weight in B2B software buying circles
Cons
- – Pricing is never published. You have to talk to sales before you know if this fits your budget
- – Real contracts run in the tens of thousands of dollars a year per product, out of reach for smaller vendors
- – Reviewers commonly complain that promised gift cards for writing reviews don't get paid out, or get cut to half the promised amount, which can sour the goodwill you're trying to build with your own customers
- – Some reviewers report their honest submissions got rejected for vague 'quality' reasons, which can frustrate customers you asked to do you a favor
TrustRadius pricing
What you pay for
Reading and comparing reviews is free. What you actually pay for is the vendor side: a managed program that sources reviews, captures leads on your product page, and hands you intent data on who's researching your category. Pricing is not disclosed anywhere on the site. TrustRadius's own vendor page names $30,000 per product per year for its main package, and real deals tracked by third parties run from $24,900 to $62,896 a year depending on company size and product count.
No public entry price to compare, so budget depends on a sales quote.
| Plan | Price | Highlights |
|---|---|---|
| Basic vendor profile | Free | Claim your product page · Collect and display reviews · No lead capture or premium placement |
| Customer Voice Package | Custom | Review sourcing with a custom questionnaire · Embedded review and email campaign strategy · Lead capture on your product profile · CRM integration · License to reuse review content on your own site and channels · Dedicated Customer Success Manager · Competitive performance reporting |
| Add-ons (Enterprise) | Custom | Category intent data · Premium content placement · Enterprise SSO · On-site review generation event support · Intent-driven leads |
Reading reviews and comparing products is free for buyers. For vendors, TrustRadius does not publish standard list prices. Its own vendor site quotes the Customer Voice Package at $30k per product per year with a multi-year discount, billed annually. Third-party pricing data (Vendr, based on 59 tracked purchases) puts actual negotiated deals between $24,900 and $62,896 a year, with a median of $32,000. Cost scales with company size, number of products listed, and how much lead volume you want.
Pricing verified July 16, 2026 · source
How TrustRadius's pricing compares
TrustRadius next to its closest alternatives on entry price, billing, and whether pricing is public.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| TrustRadius | Free tier + custom | quote-only | Yes | Not disclosed |
| Trustpilot | $99/domain/mo | tiered | Yes | Partly public |
| G2 | $299/mo | tiered | Yes | Partly public |
| Capterra | Free tier + custom | usage-based | Yes | Not disclosed |
| REVIEWS.io | $29/mo | tiered | Yes | Partly public |
| Testimonial.to | $30/mo | tiered | Yes | Partly public |
| Senja | $29/mo | tiered | Yes | Public |
Is TrustRadius still actively developed?
Last significant update: March 2026. TrustRadius expanded its Trusted Seller verification program, which flags vendors that disclose their review-sourcing methods, give customers equal opportunity to leave honest feedback, and keep their product info current. 115 new products got the badge in 2026, bringing the total to 280 since the program launched in early 2025.
Top TrustRadius alternatives
TrustRadius FAQ
Is TrustRadius free?+
It's free to read reviews and compare products as a buyer, and vendors can claim a basic profile for free. Running review campaigns with lead capture, the part vendors actually pay for, is quote-only and typically costs tens of thousands of dollars a year per product.
How much does TrustRadius cost for vendors?+
TrustRadius doesn't publish a price list. Its own site quotes the Customer Voice Package at $30,000 per product per year with a multi-year discount. Independent pricing data puts actual deals between $24,900 and $62,896 a year depending on company size and product count.
Do customers actually get paid for writing reviews?+
TrustRadius offers gift cards for completing reviews, but multiple customers report the reward never arrived, arrived for less than promised, or their review got rejected for vague quality reasons after they spent 30-45 minutes writing it.