Trustpilot Review
The best-known review platform for collecting and displaying customer reviews
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Looking for a Trustpilot alternative? See our ranked comparison.→What is Trustpilot?
Trustpilot is a review platform where customers leave public star ratings and written reviews of a business, and the business collects, replies to, and displays those reviews on its own site through widgets. It is the review site most buyers recognize by name, which is its main selling point over smaller competitors.
The product is built around invitation volume: how many automated review invitation emails you can send each month. Higher tiers unlock more invitations, more widgets, more team seats, and more integrations with e-commerce and CRM platforms, rather than fundamentally different features. Every paid tier also comes with a 12-month prepaid contract instead of a month-to-month subscription.
Trustpilot screenshots
Who it's for
- ✓ Brands that want the review badge and domain buyers already trust and recognize
- ✓ E-commerce and retail businesses that want review widgets wired into checkout and product pages
- ✓ Companies planning a full year of review collection and comfortable prepaying for it
Who should look elsewhere
- ✗ Small businesses that want to pay month to month or cancel if things don't work out
- ✗ Teams that want API access bundled into a plan price instead of paying for it as a separate add-on
- ✗ Anyone burned before by unresponsive support who wants a vendor known for fast human help
Pros
- + Widely recognized brand name that buyers already trust when they see the badge
- + Strong integration library (59-60 integrations on Plus and above) with major e-commerce platforms
- + New AI search visibility tools show up in ChatGPT, Claude, and Perplexity, not just Google
Cons
- – Every paid plan is a 12-month prepaid contract with no month-to-month option and no refund if you downsize mid-year
- – API access is a paid add-on on every plan, including Enterprise; it's never bundled in for free
- – Free plan caps out at 50 invitations a month, forcing an upgrade quickly
- – Users report support tickets going unanswered and reviews being auto-removed by moderation with little recourse
Trustpilot pricing
What you pay for
You pay per domain for a bundle of monthly review invitations, widgets, and user seats, not per review collected. The Free plan works for testing the waters but caps out fast at 50 invitations a month. Every paid tier is disclosed on the pricing page except Enterprise, which is quote-only, and every paid tier locks you into a 12-month prepaid contract rather than a cancel-anytime subscription.
At about $99/month to start, it sits at the higher end of Reviews & Social Proof pricing.
| Plan | Price | Highlights |
|---|---|---|
| Free | Free | 50 review invitations a month · 1 widget · Reply to and flag reviews · Basic performance overview |
| Starter | $99/mo | For businesses under $5M revenue · 100 invitations a month · 2 widgets, 1 user, 1 domain · 13 integrations |
| Plus | $319/mo | 300 invitations a month · 10 widgets, 3 users, up to 3 domains · 59 integrations · Profile customization |
| Premium | $799/mo | 1,000 invitations a month · 21 widgets, 10 users, unlimited domains · Advanced dashboards and analytics · Dedicated Customer Success Manager |
| Enterprise | Custom | Unlimited invitations · 22 widgets, 1,000 users, unlimited domains · 60 integrations · Dedicated Customer Success Manager |
Starter, Plus, and Premium prices are per domain per month, billed as a 12-month prepaid annual contract, not month to month. Enterprise is quote-only; Trustpilot asks you to contact sales for an estimate. API access is a paid add-on on top of any plan, not something bundled into a tier's base price. Prices from the vendor pricing page checked on 2026-07-16.
Pricing verified July 16, 2026 · source
How Trustpilot's pricing compares
Trustpilot next to its closest alternatives on entry price, billing, and whether pricing is public.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| Trustpilot | $99/domain/mo | tiered | Yes | Partly public |
| G2 | $299/mo | tiered | Yes | Partly public |
| Capterra | Free tier + custom | usage-based | Yes | Not disclosed |
| TrustRadius | Free tier + custom | quote-only | Yes | Not disclosed |
| REVIEWS.io | $29/mo | tiered | Yes | Partly public |
| Testimonial.to | $30/mo | tiered | Yes | Partly public |
| Senja | $29/mo | tiered | Yes | Public |
Is Trustpilot still actively developed?
Last significant update: April 2026. Trustpilot shipped an in-app review collector for capturing feedback without sending customers off-site, an invitation optimizer for A/B testing send timing and templates, AI search visibility analytics to track how often the brand shows up in tools like ChatGPT and Claude, custom dashboards for company-wide KPIs, and review type-specific follow-up flows.
Top Trustpilot alternatives
Trustpilot FAQ
Is Trustpilot free?+
Yes, there's a free plan with no credit card required, but it's limited to 50 review invitations a month, 1 widget, and basic reply and flag tools.
How much does Trustpilot cost?+
Paid plans start at $99 a month for Starter (businesses under $5M revenue), then $319 a month for Plus and $799 a month for Premium, each billed as a 12-month prepaid contract per domain. Enterprise pricing is custom.
Can I cancel my Trustpilot contract early?+
No. Paid plans require a 12-month prepayment upfront, and the full annual fee is non-refundable once the contract starts, even if you stop using the service.
Does Trustpilot auto-renew at a higher price?+
Yes, and buyers should watch for the renewal notice. Trustpilot sends a price increase notice by email before renewal, and missing it can lock you into another year at the new rate with no refund.