Drift Review
Website chat and conversational marketing bot, now being wound down by its owner
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Looking for a Drift alternative? See our ranked comparison.→What is Drift?
Drift is a website chat widget and chatbot builder that also handles meeting booking, lead routing, and account-based signals for B2B sales teams. It was one of the original conversational marketing tools and is built around qualifying and routing visitors to a rep rather than just answering support questions.
Salesloft acquired Drift in 2024 and folded it into its sales engagement platform. As of March 2026, Clari + Salesloft has announced it is sunsetting Drift and referring existing customers to 1mind, an AI sales agent company, under an exclusive partnership. drift.com now redirects to a page on salesloft.com. There is no public pricing page, and no stated shutdown date, just a gradual wind-down.
Drift screenshots
Who it's for
- ✓ Existing Drift customers who need to plan a migration before support quietly winds down
Who should look elsewhere
- ✗ Anyone starting fresh: the product is being sunset and has no future roadmap
- ✗ Small teams or budget-conscious buyers: pricing was never public and ran in the thousands per month even before the sunset
- ✗ Support teams that just need a simple chat widget without sales routing and ABM features
Pros
- + Mature chatbot and meeting-booking flows built specifically for B2B sales qualification
- + Deep account-based marketing signals for prioritizing which visitors get live attention
- + Established CRM and sales-engagement integrations from years as a standalone product
Cons
- – The product is being sunset and Salesloft is actively referring customers to a different vendor (1mind)
- – No public pricing has existed for years, and reported real-world costs (seat fees, implementation) push well past the quoted base price
- – Complex chatbot flows have a steep learning curve and need real setup time before they pay off
- – Reviewers report slower support and fewer feature updates since the Salesloft acquisition
Drift pricing
What you pay for
Drift no longer discloses pricing anywhere on its own site. You have to talk to sales to get a quote, and every plan above the entry tier is negotiated. Historically the base plan ran in the low thousands per month on an annual contract, with real-world total cost pushed higher by per-seat fees and setup work. Given the product is being sunset, don't sign a new contract without asking directly about the wind-down timeline.
No public entry price to compare, so budget depends on a sales quote.
| Plan | Price | Highlights |
|---|---|---|
| Pricing is quote-only. Contact the vendor for a quote. | ||
Drift has not published a public pricing page since Salesloft took over the product. The old entry tier (Premium) was widely reported at roughly $2,500/month billed annually, with Advanced and Enterprise as custom quotes, but there is no live vendor page to confirm current numbers. Per-seat add-on fees and multi-week implementation charges have also been reported on top of the base contract. Treat any price you see elsewhere as secondhand, not vendor-confirmed.
Pricing verified July 7, 2026 · source
How Drift's pricing compares
Drift next to its closest alternatives on entry price, billing, and whether pricing is public.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| Drift | Custom / quote | quote-only | No | Not disclosed |
| Crisp | $45/seat/mo | flat | Yes | Partly public |
| Tidio | $29/mo | tiered | Yes | Partly public |
| LiveChat | $19/agent/mo | per-seat | Trial (14 days, no credit card required) | Partly public |
| Chatwoot | $19/seat/mo | per-seat | Yes | Public |
| Intercom | $19/seat/mo | per-seat | Trial (14 days, no credit card required) | Public |
Is Drift still actively developed?
Last significant update: March 2026. Clari + Salesloft announced a partnership with 1mind and confirmed Drift is being sunset. Existing Drift customers are being referred to 1mind as the replacement, with the transition described as gradual and no fixed shutdown date given.
Top Drift alternatives
Drift FAQ
Is Drift still available to buy?+
Not really. Clari + Salesloft announced in March 2026 that Drift is being sunset and is referring existing customers to 1mind as the replacement. There's no indication new customers should sign up.
How much does Drift cost?+
Drift doesn't publish pricing. You have to request a quote through sales, and the plan you get is negotiated per account.
Why are teams leaving Drift?+
The two biggest reasons are the announced sunset itself and pricing: Drift never published rates, and reviewers describe per-seat fees and implementation costs stacking on top of an already steep base contract.