Top Klaviyo Alternatives in 2026
- If you want marketing automation and a sales pipeline in one subscription, choose ActiveCampaign. its paid plans bundle a branching automation builder with a full CRM, so you are not buying a separate sales tool the way you would alongside Klaviyo.
- If you have a large list but send to it infrequently, choose Brevo. it prices by how many emails you send each month instead of by total active profiles, so a big quiet list costs far less than it would on Klaviyo.
- If you're on Shopify or WooCommerce and want the most recognized, easiest-to-migrate tool, choose Mailchimp. it has established ecommerce tracking, a real free tier, and generative AI tools included at no extra add-on cost.
- If you need to trigger messages off product usage events rather than just store orders, choose Customer.io. its workflow builder fires email, SMS, push, and in-app messages off profiles and objects from your own event data, not just Shopify order syncs.
- If deep native ecommerce data sync and revenue attribution matter more to you than price, choose stay on Klaviyo. no alternative here matches its out-of-the-box Shopify and BigCommerce order, browsing, and cart data depth.
Klaviyo built its name on ecommerce email and SMS, pulling orders, browsing, and cart activity straight from Shopify and other stores so every send is grounded in what a customer actually bought or looked at. That depth comes with a specific cost model: you pay by total active profiles, not just the people you message, and newer features like Customer Hub, Helpdesk, and Marketing Analytics are priced as separate add-ons on top of the core plan.
The alternatives below cover the real reasons teams look elsewhere: cheaper pricing on a large or quiet list, a built-in CRM instead of a bolt-on, or behavior-driven messaging for product usage rather than just store orders. None of them replicate Klaviyo's native ecommerce data sync exactly, so the right pick depends on how much of that depth you actually use.
Klaviyo alternatives compared
| Tool | Best for | Starting price | Free option | Last update |
|---|---|---|---|---|
| ActiveCampaignBest for automation plus a built-in CRM | Small and mid-size businesses that want email marketing and marketing automation in one tool without stitching together separate apps | $15/seat/mo | Trial (14 days, no credit card required) | March 2026 |
| BrevoBest value for a large or quiet list | Small businesses and solo marketers who want email, SMS, and basic CRM without paying per contact | $9/mo | Yes | May 2026 |
| Mailchimp | Small businesses and solo marketers who want a free plan to start on | $13/mo | Yes | May 2026 |
| Customer.ioBest for behavior-driven messaging beyond ecommerce | Product and lifecycle marketing teams that trigger messages off in-app events rather than list imports | $100/mo | No | June 2026 |
| MailerLite | Small businesses and creators who want a free plan to start on and will grow into paid tiers | $12/seat/mo | Yes | June 2026 |
| Kit (ConvertKit)Best free plan | Solo creators, newsletter writers, and course or digital product sellers who want automation without hiring a marketing ops person | $39/seat/mo | Yes | June 2026 |
Why teams switch from Klaviyo
Billing is based on total active profiles, not just people you email
Every contact you can message counts toward the bill, so a large but low-engagement list costs more even if you rarely email most of it.
Newer features are sold as separate paid add-ons
Customer Hub, Helpdesk, Customer Agent, and Marketing Analytics each carry their own price and billing basis on top of the core Email plan.
The February 2025 billing change raised costs for some existing accounts
Klaviyo moved from billing recently-emailed contacts to billing all active profiles. Legacy accounts get an appreciation discount capping the increase at 25% of their prior plan cost, but it is still an increase.
The best Klaviyo alternatives, ranked
ActiveCampaign is the strongest pick if you want marketing automation and a CRM in the same subscription. Its visual workflow builder handles branching, multi-step automations well, and the Pro and Enterprise tiers add a full sales pipeline, so you are not buying a separate CRM the way you might alongside Klaviyo's ecommerce-only automation. Pricing works the opposite way from Klaviyo: instead of a flat feature set at every list size, you pick a plan tier (Starter through Enterprise) and a contact-count band, and the price jumps hard at each threshold. There is no free plan, only a 14-day trial, and since November 2025 new signups are billed on all contacts including unsubscribed and bounced ones. It fits teams that want automation depth and CRM in one place more than Klaviyo's ecommerce data model.
Pros
- + Automation builder handles complex, branching workflows better than most email-only tools
- + CRM and sales pipeline are included on paid plans instead of requiring a separate purchase
- + Wide integration library, over 1,000 listed connections including e-commerce and ad platforms
Cons
- – No free forever plan, unlike Mailchimp, Brevo, or MailerLite
- – Pricing is contact-count based and jumps in large steps at each threshold, so renewal costs can rise sharply as a list grows
Brevo is the best value move if Klaviyo's active-profile billing is the problem. Instead of charging for every contact you can email, Brevo prices by how many emails you actually send each month, so a large list with light sending stays cheap. The free plan already includes SMS, WhatsApp, and CRM access, not just email, and every paid tier keeps transactional email built in. The tradeoff is depth: Brevo does not match Klaviyo's native ecommerce data sync, and CRM or sales pipeline features are separate paid add-ons rather than included by default. The Professional tier also jumps sharply to $499 a month from Standard's $18. It suits SMBs and stores with large, quiet lists more than brands that lean hard on behavioral ecommerce segmentation.
Pros
- + Pricing is based on email volume, not contact count, so large lists with low send frequency stay cheap
- + Free plan includes SMS, WhatsApp, and CRM access, not just email
- + Transactional email (API, SMTP, webhooks) is included on every plan, even the free one
Cons
- – The free and Starter plans still show the Brevo logo unless you pay extra to remove it
- – CRM and sales pipeline features are separate paid add-ons (Sales Essentials, Sales Advanced), not included in the core plans
Mailchimp is the most recognized head-to-head Klaviyo competitor and the easiest to explain to a team that already knows the category. It has native Shopify, WooCommerce, and Wix tracking, generative AI content tools included on Standard and Premium at no extra cost, and a genuine free plan for very small lists. Pricing works like Klaviyo's in one way, contact count drives cost, but the free tier is smaller (250 contacts, cut further in February 2026) and automation is capped at four steps until you reach Standard. Annual pricing is not published and requires a sales quote, unlike Klaviyo's transparent monthly tiers. Mailchimp fits teams that want an established, broadly integrated tool without needing Klaviyo's ecommerce-specific automation depth.
Pros
- + Genuinely free plan for very small lists, no credit card needed
- + Generative AI features included in Standard and Premium at no extra add-on cost
- + Broad e-commerce integrations (Shopify, WooCommerce, Wix) with built-in revenue tracking
Cons
- – Price scales with contact count, so a list of 5,000+ contacts costs far more than the advertised starting price
- – Free plan lost half its contact and send limits on February 17, 2026 (down to 250 contacts, 500 sends from 500 contacts, 1,000 sends)
Customer.io is the closest match to Klaviyo's philosophy of triggering messages off real behavior, but it is built for product and lifecycle teams rather than storefronts. Instead of syncing orders and browsing from Shopify, it tracks profiles and objects from your own event data, often through a data warehouse or Segment, and fires email, SMS, push, in-app messages, and webhooks off what a user does in your product. That makes it a strong pick for companies with an app or a hybrid ecommerce-plus-product experience, not pure online stores. Pricing starts at $100 a month for 5,000 profiles and 1 million emails, but Premium and Enterprise pricing is not published and requires a sales call, and there is no free-forever plan. It needs more engineering setup than Klaviyo's plug-and-play Shopify integration.
Pros
- + Workflow builder handles complex, multi-channel behavioral journeys well
- + Profile and object data model supports messaging based on product usage, not just list membership
- + Startup Program gives qualifying early-stage companies 12 months free
Cons
- – Pricing above Essentials is not posted; Premium and Enterprise require talking to sales
- – Cost scales with profile count, so it can get expensive fast as your user base grows
MailerLite is the budget option for stores that want simple automation without Klaviyo's per-profile pricing curve or add-on sprawl. Comfort and Power plans both send unlimited monthly email once you're on them, and pricing is fully transparent on a subscriber slider with no sales call needed below 200,000 subscribers. It includes Shopify and WooCommerce integrations, an AI writing assistant, and a website builder, but its ecommerce automation and segmentation are lighter than Klaviyo's native purchase and browsing data model. The free plan shrank in June 2026, down to 250 subscribers and 2,500 emails a month. MailerLite fits small stores and creators who want a straightforward, low-cost email tool more than deep commerce data.
Pros
- + Comfort and Power plans include unlimited monthly email sends once you're on them
- + AI writing assistant and an AI-driven custom HTML editor are included on paid plans
- + Nonprofits get 30% off any paid plan
Cons
- – The free plan was cut in June 2026 from 500 to 250 subscribers and from 12,000 to 2,500 monthly emails
- – Free plan lists caps of 3 automations, 3 forms, 1 landing page, 1 website, and 1 digital product, though MailerLite won't enforce those limits until August 13, 2026
Kit, formerly ConvertKit, fits creators and digital-product sellers more than ecommerce brands running physical inventory, which is the core of Klaviyo's design. Its free plan is unusually generous, up to 10,000 subscribers with unlimited broadcasts and forms, and paid plans add unlimited automations, sequences, and SMS starting at $39 a month for a 1,000-subscriber list. It has a Shopify integration but nothing like Klaviyo's deep order and browsing sync, and no enterprise tier for larger senders. Choose Kit if you sell courses, newsletters, or digital products and want a generous free tier and creator-friendly workflow, not if you need behavioral segmentation tied to a physical product catalog.
Pros
- + Free plan supports up to 10,000 subscribers, far more than most competitors' free tiers
- + Visual automation builder is unlimited even on the entry paid plan
- + Built-in landing pages, forms, and a creator-focused CRM reduce the need for extra tools
Cons
- – Price climbs quickly once your list grows past 1,000 subscribers
- – No published enterprise or custom pricing tier for larger senders
Klaviyo alternatives: FAQ
What is the best free alternative to Klaviyo?+
Kit's free Newsletter plan covers up to 10,000 subscribers with unlimited broadcasts and forms, well past Klaviyo's 250-profile free cap, though it lacks Klaviyo's ecommerce data sync.
What is the cheapest way to replace Klaviyo for a large list?+
Brevo prices by how many emails you send each month rather than by profile count, so a large but rarely-messaged list can cost much less than on Klaviyo.
Which Klaviyo alternative includes a CRM?+
ActiveCampaign bundles a sales pipeline and CRM into its paid plans, so you get email automation and deal tracking in one subscription instead of buying a separate CRM.
Is there a Klaviyo alternative for SaaS or product companies, not just ecommerce stores?+
Customer.io is built around product usage events and profile data rather than store orders, and covers email, SMS, push, and in-app messaging in one workflow builder.
Klaviyo alternatives: pricing compared
Entry price, billing model, and whether pricing is public. 7 of 7 publish pricing you can check without talking to sales.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| Klaviyo | $20/mo | tiered | Yes | Partly public |
| ActiveCampaign | $15/seat/mo | tiered | Trial (14 days, no credit card required) | Public |
| Brevo | $9/mo | tiered | Yes | Partly public |
| Mailchimp | $13/mo | tiered | Yes | Public |
| Customer.io | $100/mo | tiered | No | Partly public |
| MailerLite | $12/seat/mo | tiered | Yes | Partly public |
| Kit (ConvertKit) | $39/seat/mo | per-seat | Yes | Public |
How we made these picks. We compare tools on public pricing, features, and hands-on assessment, then verify every price against the vendor's own page. We never accept payment for rankings. Read the full methodology.