Attio Review
AI-native CRM with a flexible, custom data model built for fast-moving teams
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Looking for a Attio alternative? See our ranked comparison.→What is Attio?
Attio is a CRM built around a flexible data model instead of the fixed contact/company/deal structure most CRMs force on you. You define your own objects and connect them however your business actually works, whether that's a SaaS company tracking accounts and usage or an investor tracking deals and portfolio companies.
The product leans hard into AI: built-in search and record creation through natural language ('Ask Attio'), automatic data enrichment, and call intelligence on top-tier plans. It connects to your inbox and calendar so contact records stay current without manual entry.
Pricing is seat-based but layered with a credit system. Every plan includes a monthly allowance of seat and workspace credits that get consumed by AI actions and enrichment, so cost can climb past the advertised per-seat price once a team leans on those features. There's a permanent Free tier plus a 14-day trial of the Pro plan.
Attio screenshots
Who it's for
- ✓ Startups and small sales teams that want a CRM shaped around their own process instead of a rigid template
- ✓ Teams that want AI enrichment and automation built into the CRM rather than bolted on
Who should look elsewhere
- ✗ Outbound-heavy teams that need calling, sequences, and advanced permissions on a budget, since those sit behind the Pro tier
- ✗ Teams that want one flat price with no credit metering to track
Pros
- + Custom objects and a flexible data model instead of a fixed contact/company/deal structure
- + Connects to your inbox and calendar with built-in enrichment to keep records current
- + Free plan covers up to 3 seats with 50,000 records, enough to actually run a small team on
- + AI search and record creation ('Ask Attio') reduce manual data entry
Cons
- – Call intelligence, sequences, and advanced permissions are locked behind the Pro tier, a 138% jump in per-seat price over Plus ($69 vs $29/seat/month billed annually)
- – The credit system means actual monthly cost can exceed the per-seat sticker price once AI and enrichment features are used heavily
- – Enterprise pricing is quote-only with no published numbers
- – The 14-day free trial only covers the Pro plan, so Plus and Enterprise can't be trialed before buying
Attio pricing
At about $29/month to start, it sits at the higher end of CRM & Marketing pricing.
| Plan | Price | Highlights |
|---|---|---|
| Free | Free | Up to 3 seats · 50,000 records · 100 seat credits and 250 workspace credits a month |
| Plus | $29/seat/mo | No seat limit · 250,000 records · 500 seat credits and 1,500 workspace credits a month · $36/seat/month if billed monthly |
| Pro | $69/seat/mo | 1,000,000 records · Call intelligence and sequences · Advanced permissions, priority support · $86/seat/month if billed monthly |
| Enterprise | Custom | Unlimited objects and teams · SAML SSO · Custom workspace credits |
Prices shown are per seat per month billed annually. Monthly billing costs more ($36 for Plus, $86 for Pro). Enterprise is quote-only. Attio also runs a credit system on top of seats: each plan includes a monthly allowance of 'seat credits' and 'workspace credits' that get used up by AI features and enrichment, and heavy use of those pushes real cost above the sticker price. Attio offers a 14-day free trial of the Pro plan; Plus and Enterprise have no trial, only the permanent Free tier.
Pricing verified July 7, 2026 · source
How Attio's pricing compares
Attio next to its closest alternatives on entry price, billing, and whether pricing is public.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| Attio | $29/seat/mo | per-seat | Yes | Partly public |
| folk | $24/seat/mo | per-seat | Trial (2 weeks, no credit card required) | Partly public |
| Copper | $23/seat/mo | per-seat | Trial (14 days, no credit card required) | Public |
| Airtable | $20/seat/mo | per-seat | Yes | Partly public |
| HubSpot | $7/seat/mo | tiered | Yes | Public |
| Pipedrive | $14/seat/mo | per-seat | Trial (14 days, full access to the selected plan, no credit card required) | Public |
| Close | $9/seat/mo | per-seat | Trial (14 days, no credit card required) | Public |
Is Attio still actively developed?
Last significant update: June 2026. Attio shipped updates to Workflows for automating revenue work, a redesigned activity timeline on records, mobile support for call recordings, and more app store integrations.
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Attio FAQ
Is Attio free?+
Yes. The Free plan supports up to 3 seats, 50,000 records, and a monthly allowance of seat and workspace credits.
How much does Attio cost per seat?+
Plus starts at $29/seat/month billed annually ($36 if billed monthly), and Pro starts at $69/seat/month billed annually ($86 if billed monthly). Enterprise is custom priced.
Are there extra costs beyond the per-seat price?+
Yes. Every plan includes a monthly allowance of seat credits (per user) and workspace credits (shared) that get used up by AI features like Ask Attio and by enrichment. Workspaces can buy more credits when they run out, so heavy AI use can push the real cost above the advertised per-seat price.
Does Attio have a free trial?+
Yes, a 14-day trial of the Pro plan. There is also a permanent Free plan, capped at 3 seats and 50,000 records, that never expires.