Fathom Analytics Review
Privacy-first website analytics with no cookie banners and a single-screen dashboard
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Looking for a Fathom Analytics alternative? See our ranked comparison.→What is Fathom Analytics?
Fathom Analytics is a hosted, privacy-first alternative to Google Analytics. It tracks pageviews, events, and campaigns without cookies or personal data, so most sites can run it without a cookie consent banner under GDPR.
The whole product is one dashboard screen. There are no funnels, session replays, or multi-step reports to dig through. You pay by monthly pageview volume rather than by seat, and every price tier gets the identical feature set, just more room to grow into.
Fathom Analytics screenshots
Who it's for
- ✓ Marketing sites, blogs, and SaaS landing pages that want traffic numbers without cookie banners
- ✓ Agencies and consultants who need to hand clients a simple, shareable dashboard
- ✓ Teams that already know they don't want Google Analytics on privacy or simplicity grounds
Who should look elsewhere
- ✗ Product teams that need funnels, cohorts, or session recordings to debug drop-off
- ✗ Companies whose compliance team requires the data to live on infrastructure they control
- ✗ Teams that need city-level or region-level geo data instead of just country-level
Pros
- + No cookie banner needed under GDPR, since no personal data is collected
- + Single dashboard, no setup of custom reports or segments required
- + Every plan, even the cheapest, gets the full feature set and forever data retention
- + Small, founder-led team that replies to support email directly
Cons
- – No funnels, so you can't see where users drop off across multiple steps
- – No session recordings, heatmaps, or cohort analysis
- – No self-hosting option, unlike Plausible or Matomo
- – Country-level geo only, no city or region breakdown
- – At $15/month for the smallest plan, it costs more up front than several privacy-analytics competitors (Plausible starts at $9/month)
Fathom Analytics pricing
At about $15/month to start, it is one of the cheaper options in Web & Privacy Analytics.
| Plan | Price | Highlights |
|---|---|---|
| 100k pageviews | $15/mo | 50 sites included · All features on every plan |
| 200k pageviews | $25/mo | 50 sites included |
| 500k pageviews | $45/mo | 50 sites included |
| 1M pageviews | $60/mo | 75 sites included |
| 2M pageviews | $100/mo | 100 sites included |
| 5M pageviews | $140/mo | 150 sites included |
| 10M pageviews | $200/mo | 200 sites included |
| 15M pageviews | $290/mo | 250 sites included |
| 20M pageviews | $380/mo | 300 sites included |
| 25M pageviews | $470/mo | 350 sites included |
| Custom (25M+ pageviews) | Custom | Contact sales |
Price scales with monthly pageviews (custom events and API calls count as pageviews too), not seats. Paying yearly gets you 2 months free (roughly 17% off), so the 100k tier is $15/month or $150/year. Every tier includes the same feature set, more sites, and more allowed pageviews as you move up. Extra sites beyond the plan limit cost $10/month per pack of 50. No free plan, but there's a 7-day free trial.
Pricing verified July 22, 2026 · source
How Fathom Analytics's pricing compares
Fathom Analytics next to its closest alternatives on entry price, billing, and whether pricing is public.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| Fathom Analytics | $15/mo | usage-based | Trial (7 days) | Partly public |
| Google Analytics | Free tier + custom | quote-only | Yes | Not disclosed |
| Plausible | $9/mo | usage-based | Trial (30 days, no credit card required (trial includes full Business plan features)) | Partly public |
| Matomo | $26/mo | tiered | Yes | Partly public |
| Simple Analytics | $20/mo | usage-based | Yes | Partly public |
| Umami | $20/mo | usage-based | Yes | Partly public |
Is Fathom Analytics still actively developed?
Last significant update: June 2026. Bigger pageview plans now include more sites at no extra cost, on top of being able to buy extra 50-site packs for $10/month
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Fathom Analytics FAQ
Does Fathom Analytics have a free plan?+
No. There's a 7-day free trial, but every plan is paid. Prices start at $15/month for up to 100,000 pageviews.
How does Fathom Analytics pricing work?+
You pick a monthly pageview tier, from 100k up to 25M+, and pay a flat monthly or yearly price for that tier. Custom events and API calls count toward your pageview total. Paying yearly gets you 2 months free.
Can I self-host Fathom Analytics?+
No. Fathom is a hosted, closed-source service with no self-hosted or on-premise option. If you need the data to live on your own infrastructure, Plausible and Matomo both support self-hosting.
Does Fathom Analytics require a cookie consent banner?+
No. Fathom doesn't use cookies or collect personal data, so most sites can run it under GDPR without a cookie banner.