Simple Analytics Review
See the traffic Google Analytics misses
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Looking for a Simple Analytics alternative? See our ranked comparison.→What is Simple Analytics?
Simple Analytics is a privacy-first web analytics tool that skips cookies, visitor IDs, and personal data collection entirely. It runs on a single dashboard: pageviews, referrers, top pages, and basic events, no funnels or session replay.
Its pitch is that it catches the 20-60% of traffic that consent-based tools like GA4 lose when visitors reject the cookie banner or run an ad blocker, since it never needs consent in the first place. It's EU-hosted out of Amsterdam and built to stay GDPR-compliant by design rather than through configuration.
Pricing scales with how many pageviews you send it, so the bill grows as your traffic does rather than staying flat.
Simple Analytics screenshots
Who it's for
- ✓ Site owners who want traffic numbers without a cookie banner
- ✓ EU-based businesses that want their analytics data hosted in the EU by default
- ✓ Teams that just need pageviews, referrers, and simple events, not deep product analytics
Who should look elsewhere
- ✗ SaaS teams that need funnels, cohort retention, or feature adoption tracking
- ✗ Teams wanting session replay or heatmaps built in, rather than bolted on with a second tool
- ✗ Anyone who wants to self-host for free, since it's not open source
Pros
- + No cookie banner needed, so it captures traffic that consent-based tools lose
- + EU-hosted with GDPR compliance built into the product
- + Free plan covers 5 websites with no pageview cap, just a 30-day history limit
- + 14-day trial with no credit card required
Cons
- – No funnels, cohorts, or bounce rate tracking by design, so it can't replace a product analytics tool
- – Not open source, so you can't self-host it for free the way you can with Plausible or Matomo
- – Extra team members add $20/month each on top of your usage tier
- – Pricing scales with pageviews, so a traffic spike raises your bill
Simple Analytics pricing
At about $20/month to start, it sits mid-pack on price in Web & Privacy Analytics.
| Plan | Price | Highlights |
|---|---|---|
| Free | Free | 5 websites · 1 user · 30-day history · Unlimited pageviews under fair use |
| Self-serve | $20/mo | Starts at $20/month for your first pageview tier and 1 user · Price scales up with monthly pageview volume · Extra users cost $20/month each · 2 months free if you pay yearly |
| Enterprise | Custom | Recovers traffic invisible to consent-based tools · SSO and role-based access · SOC 2 support · Looker Studio integration |
The paid plan is usage-based: $20/month is the entry price for 1 user and the smallest pageview tier, and the bill rises with your pageview volume, set with a slider on the pricing page rather than fixed named tiers. Extra users are $20/month each on top of that. Paying yearly gets you 2 months free (about $16.67/month effective). Enterprise pricing is quote-only. Prices confirmed on the vendor's own pricing page.
Pricing verified July 22, 2026 · source
How Simple Analytics's pricing compares
Simple Analytics next to its closest alternatives on entry price, billing, and whether pricing is public.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| Simple Analytics | $20/mo | usage-based | Yes | Partly public |
| Google Analytics | Free tier + custom | quote-only | Yes | Not disclosed |
| Plausible | $9/mo | usage-based | Trial (30 days, no credit card required (trial includes full Business plan features)) | Partly public |
| Fathom Analytics | $15/mo | usage-based | Trial (7 days) | Partly public |
| Matomo | $26/mo | tiered | Yes | Partly public |
| Umami | $20/mo | usage-based | Yes | Partly public |
Top Simple Analytics alternatives
Simple Analytics FAQ
Is Simple Analytics free?+
Yes, the free plan covers 5 websites with 1 user and unlimited pageviews under a fair use policy, but it only keeps 30 days of history.
How much does Simple Analytics cost?+
The paid self-serve plan starts at $20/month and rises with your pageview volume. Paying yearly gets you 2 months free. Extra users are $20/month each.
Is Simple Analytics open source?+
No. Unlike Plausible or Matomo, you can't self-host Simple Analytics for free.
Does Simple Analytics use cookies?+
No. It tracks visitors without cookies, visitor IDs, or personal data, which is why it doesn't need a consent banner.