Plausible Review
Simple, privacy-friendly Google Analytics alternative hosted in the EU
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Looking for a Plausible alternative? See our ranked comparison.→What is Plausible?
Plausible is a web analytics tool built as a lighter, privacy-focused alternative to Google Analytics. It tracks pageviews, sources, goals, and revenue without cookies or personal data, so most sites can skip the cookie consent banner. The company is based in Estonia, hosts everything on EU-owned infrastructure, and publishes its code as open source.
Pricing scales with how much traffic you track rather than how many people log in. You pick a plan tier based on your combined monthly pageviews and custom events, and every tier above Starter adds more sites, more team members, and features like funnels, revenue tracking, and API access.
Plausible screenshots
Who it's for
- ✓ Site owners who want traffic numbers without a cookie banner or a GDPR headache
- ✓ Small teams and agencies managing a handful of sites who want one simple dashboard per client
- ✓ Anyone who wants their analytics data hosted in the EU on infrastructure they can audit
Who should look elsewhere
- ✗ Teams that need Google Analytics-level segmentation, path exploration, or advanced audience building
- ✗ High-traffic sites on a tight budget, since the price climbs fast once you pass 10k monthly pageviews
- ✗ Anyone who wants a permanently free plan
Pros
- + No cookie banner needed since it doesn't use cookies or collect personal data
- + Dashboard is genuinely simple, most people understand it in a minute with no training
- + Script is around 54x smaller than Google Analytics, so it barely touches page speed
- + Data stays on EU-owned servers, useful for teams with strict privacy requirements
- + Open source code, so you can self-host or audit it instead of trusting a black box
- + No overage charges for a one-off traffic spike
Cons
- – No free-forever tier, every plan starts at $9/month minimum
- – Price is tied to combined pageviews and custom events, so a traffic spike can force an upgrade
- – Two consecutive months over your pageview limit locks the dashboard about a week later if you haven't upgraded
- – Missing deeper features some Google Analytics users expect, like path exploration and heatmaps
- – No per-IP exclusion, so you can't filter out your own visits from the data
Plausible pricing
At about $9/month to start, it is one of the cheaper options in Web & Privacy Analytics.
| Plan | Price | Highlights |
|---|---|---|
| Starter | $9/mo | Up to 10k monthly pageviews · One site · 3 years of data retention · Email/Slack reports · Google Analytics import · Goals and custom events |
| Growth | $14/mo | Everything in Starter · Up to 3 sites · Up to 3 team members · Shared links and embedded dashboards · Shared segments and annotations |
| Business | $19/mo | Everything in Growth · Up to 10 sites · Up to 10 team members · 5 years of data retention · Stats API (600 requests/hour) · Ecommerce revenue attribution · Funnels and user journeys · Custom properties · Data Studio connector |
| Enterprise | Custom | Everything in Business · 10+ sites and team members · SSO · Sites API access · Managed proxy · Scheduled raw event data exports · Priority support |
Prices shown are for the lowest usage band (up to 10k monthly pageviews) at monthly billing. Each plan's price rises as your combined pageviews and custom events grow, up to 10M+ pageviews on the pricing calculator. Annual billing gives 2 months free. Billing is based on total pageviews and custom events across all your sites, not per seat. Going over your limit for one month does nothing. Two consecutive months over limit triggers an upgrade request, and the dashboard locks about a week later if you haven't upgraded or your usage hasn't dropped back down, though tracking keeps running in the background. Nonprofits, educational institutions, and open-source projects get 15% off Business plans on annual billing.
Pricing verified July 22, 2026 · source
How Plausible's pricing compares
Plausible next to its closest alternatives on entry price, billing, and whether pricing is public.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| Plausible | $9/mo | usage-based | Trial (30 days, no credit card required (trial includes full Business plan features)) | Partly public |
| Google Analytics | Free tier + custom | quote-only | Yes | Not disclosed |
| Fathom Analytics | $15/mo | usage-based | Trial (7 days) | Partly public |
| Matomo | $26/mo | tiered | Yes | Partly public |
| Simple Analytics | $20/mo | usage-based | Yes | Partly public |
| Umami | $20/mo | usage-based | Yes | Partly public |
Is Plausible still actively developed?
Last significant update: July 2026. Added annotations so you can mark events like launches or campaigns directly on the traffic chart
Top Plausible alternatives
Plausible FAQ
Is Plausible free?+
No. There's a 30-day free trial with no credit card required, but every plan after that starts at $9/month for up to 10,000 monthly pageviews.
How does Plausible pricing scale with traffic?+
Your plan tier is set by your combined monthly pageviews and custom events across all your sites, not by seats. The price climbs as your traffic grows, from $9/month at 10k pageviews up toward higher bands for larger sites.
What happens if I go over my pageview limit?+
One month over your limit does nothing. If you're over for two months in a row, Plausible asks you to upgrade and locks the dashboard after about a week if you don't, though your stats keep being collected in the background.
Does Plausible use cookies?+
No. Plausible doesn't use cookies or collect personal data, which is why most sites using it don't need a cookie consent banner.