Typeform Review
A conversational, one-question-at-a-time form builder for surveys, quizzes, and lead capture
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Looking for a Typeform alternative? See our ranked comparison.→What is Typeform?
Typeform is a form and survey builder known for showing one question at a time in a full-screen, conversational layout instead of a long scrolling list. It's used for lead capture forms, customer surveys, quizzes, and simple research studies.
Pricing is metered by monthly responses, not just seats. Every plan from Basic up includes a set number of responses per month, and once you cross it you either upgrade or pay for a response add-on. The free plan exists mainly as a trial, capped at 10 responses a month.
Typeform has also built out an HR-specific plan (Talent) and a sales-oriented Growth Flow plan with lead enrichment and CRM integrations, on top of the standard Basic/Plus/Business ladder.
Typeform screenshots
Who it's for
- ✓ Teams that want a polished, on-brand, conversational form for lead gen or customer feedback
- ✓ HR teams running structured hiring flows with video questions, on the Talent plan
- ✓ Sales and marketing teams that want form data enriched and pushed into Salesforce automatically
Who should look elsewhere
- ✗ Anyone collecting more than a few hundred responses a month on a tight budget, since every plan meters responses and forces an upgrade once you hit the cap
- ✗ Teams that just need a free, no-cap form builder for internal or low-volume use
- ✗ Buyers who want branding removed or basic analytics without paying at least $79/mo (Plus)
Pros
- + Conversational one-question layout has a genuinely different feel than a typical form and tends to raise completion rates for opinion-based surveys
- + AI-assisted form creation and AI-generated clarification questions cut down build time
- + Talent and Growth Flow plans bundle features (video Q&A, lead enrichment, Salesforce sync) that most form tools don't offer at all
Cons
- – Every plan, including the free one, has a hard monthly response cap baked into the price, so a good marketing month can shut off new submissions
- – Free plan is capped at 10 responses/month, too low for real use and mostly there to get you to upgrade
- – Removing Typeform's own branding requires at least the Plus plan ($79/mo billed monthly)
- – Jumping from Business ($129/mo, 10,000 responses) to Enterprise for more volume means going through a sales call instead of a listed price
Typeform pricing
At about $39/month to start, it sits at the higher end of Forms & Surveys pricing.
| Plan | Price | Highlights |
|---|---|---|
| Free | Free | 1 user · 10 responses/mo · Unlimited typeforms · Typeform branding stays on |
| Basic | $39/seat/mo | 1 user · 100 responses/mo included (750 max with add-ons) · Unlimited typeforms and questions · AI-powered form creation · Conditional logic, webhooks and integrations |
| Plus | $79/seat/mo | 3 users · 1,000 responses/mo included (2,500 max) · Everything in Basic · Remove Typeform branding · Custom subdomain |
| Business | $129/seat/mo | 5 users · 10,000 responses/mo included (50,000 max) · Everything in Plus · Drop-off rates and conversion tracking · Priority support and live chat |
| Talent | $169/seat/mo | 3 users · 3,000 responses/mo included · Built for HR/hiring flows · Video Q&A, reCAPTCHA, multi-language, AI clarification questions |
| Growth Flow | $379/seat/mo | 5 users · 10,000 responses/mo included · 14-day free trial · Lead enrichment (1,500/mo) · Contacts & Automations included · Salesforce integration |
| Enterprise | Custom | Unlimited seats and responses · Dedicated account management · SSO and enterprise-grade security |
Prices shown are monthly billing. Annual billing runs about 28-30% cheaper per month: Basic $28, Plus $56, Business $91, Talent $119, Growth Flow $266, each billed as a yearly total. Every plan has a monthly response cap included in the price, and a separate higher 'maximum monthly response limit' you can reach by paying for response add-ons. Enterprise is quote-only, so no listed price.
Pricing verified July 7, 2026 · source
How Typeform's pricing compares
Typeform next to its closest alternatives on entry price, billing, and whether pricing is public.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| Typeform | $39/seat/mo | per-seat | Yes | Partly public |
| Tally | $29/seat/mo | per-seat | Yes | Public |
| Jotform | $34/seat/mo | tiered | Yes | Partly public |
| Fillout | $15/mo | tiered | Yes | Partly public |
| SurveyMonkey | $30/seat/mo | per-seat | Yes | Partly public |
| Formstack | $83/seat/mo | per-seat | Trial (14 days on the Forms plan, no credit card required) | Partly public |
Top Typeform alternatives
Typeform FAQ
Is Typeform free to use?+
There's a free plan, but it caps you at 10 responses a month and keeps Typeform's branding on your forms. Most real use requires at least the $39/mo Basic plan.
What happens if I go over my response limit?+
Each plan has a response cap included in the price and a separate, higher maximum you can reach by paying for a response add-on. Once you hit the plan's included cap, you need to upgrade or add on more responses to keep collecting.
Does Typeform charge per seat or per response?+
Both. Each paid plan includes a fixed number of seats and a fixed number of monthly responses. Going over either limit means upgrading to the next plan.
Is annual billing actually cheaper?+
Yes, by about 28% per month compared to monthly billing. Basic drops from $39/mo to $28/mo, for example, when billed annually.