Top Umami Alternatives in 2026
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Suggest a change- If You're self-hosting Umami for the free tier and want to keep everything free with no user or hit cap, even if that means giving up funnels, cohorts, and multi-channel attribution., choose Matomo. Its self-hosted Community edition is free forever with no user or hit cap, matching Umami's own free model, for core traffic reporting. Funnels need the €275/month On-Premise Team plan, and cohorts plus multi-channel attribution need the €1,450/month On-Premise Business plan, both well above Umami's $200/month Business tier, so Community is a free swap for traffic reporting, not a free upgrade to those extras.
- If You've hit Umami's pricing cliff between Pro and Business and want your bill to climb gradually with traffic instead of jumping tenfold., choose Plausible. Plausible's tiers rise in small steps from $9 to $19 a month based on combined pageviews and events, so there is no single jump anywhere close to Umami's 10x leap from Pro to Business.
- If You want Umami's privacy stance and simplicity but don't want to run your own server or think about upgrades., choose Fathom Analytics. It's hosted-only with a single dashboard screen, and every plan, even the cheapest at $15/month, gets the same full feature set and forever data retention.
- If You need your analytics data to sit with an EU-based vendor and want a bigger free-tier site allowance than Umami's single website., choose Simple Analytics. It's built and hosted in Amsterdam, and its free plan covers 5 websites with unlimited pageviews under fair use, compared with Umami Hobby's single-site limit.
- If Budget matters more than avoiding cookies, and you already run ads through Google., choose Google Analytics. It's free with no published event cap for most sites and the free GA4 tier plugs directly into Google Ads and Search Console. BigQuery export needs Analytics 360, the paid quote-only tier, and standard GA4 configurations have been ruled noncompliant with GDPR in several EU countries.
- If You're already self-hosting Umami, your traffic fits inside your current tier, and you don't need session replay or heatmaps., choose stay on Umami. Self-hosted Umami is free forever, already covers funnels, retention, and UTM attribution, and switching just to reach a feature you don't use isn't worth the migration effort.
Umami built its name on being the analytics tool you can self-host for free and never need a cookie banner for. It works well for developers and small teams who fit inside its Hobby or Pro event limits, but a few things push buyers to look elsewhere: the jump from $20/month on Pro to $200/month on Business with nothing in between, heatmaps and session replay locked behind that Business tier, and the fact that self-hosting means running and upgrading your own Postgres database yourself.
The alternatives below all share Umami's core pitch, no personal data, no cookie banner, but they get there differently. Plausible and Matomo are open source like Umami. Fathom Analytics and Simple Analytics are hosted-only and trade self-hosting for zero maintenance. Google Analytics sits apart from the rest: it's free and deeply integrated with Google Ads, but it drops the privacy-first stance that draws most people to Umami in the first place.
Umami alternatives compared
| Tool | Best for | Starting price | Free option | Last update |
|---|---|---|---|---|
| PlausibleBest value | Site owners who want traffic numbers without a cookie banner or a GDPR headache | $9/mo | Trial (30 days, no credit card required (trial includes full Business plan features)) | July 2026 |
| MatomoBest free alternative | Teams that want to own their analytics data and avoid sending it to Google or another ad company | $26/mo | Yes | July 2026 |
| Fathom AnalyticsBest for zero maintenance | Marketing sites, blogs, and SaaS landing pages that want traffic numbers without cookie banners | $15/mo | Trial (7 days) | June 2026 |
| Simple Analytics | Site owners who want traffic numbers without a cookie banner | $20/mo | Yes | — |
| Google AnalyticsBest for free with Google Ads data | Teams that already run Google Ads and want traffic and ad data in one place for free | Free tier + custom | Yes | June 2026 |
Why teams switch from Umami
The price jumps from $20/month on Pro (1 million events) straight to $200/month on Business (10 million events), with no tier in between.
Session replays and heatmaps are locked to the $200/month Business tier, so teams that just want those two features still pay for the full jump.
Self-hosting Umami means running and upgrading your own Postgres database, real ongoing work for teams that just want a dashboard.
Cloud's free Hobby tier is capped at one website, so testing traffic on a second site means paying or standing up your own self-hosted instance.
The best Umami alternatives, ranked
Plausible is the alternative most Umami buyers land on first, and it plays a similar game: open source, self-hostable, no cookies, and EU-owned infrastructure in Estonia. The dashboard stays simple on Starter and Growth, no funnels to configure there, but the $19/month Business tier adds funnels and user journeys. Plausible also breaks out an AI Assistants channel that tracks traffic from ChatGPT, Claude, Gemini, and Perplexity, something Umami doesn't do. Pricing is fully usage-based on combined pageviews and custom events, starting at $9/month for 10,000 pageviews and rising in small steps, so you avoid the cliff between Umami's $20 Pro and $200 Business tiers. There's no free-forever plan, unlike Umami's self-hosted option, and going two months over your limit locks the dashboard about a week later. If you want Umami's privacy stance with steadier pricing and don't need session replay, Plausible is the safer landing spot.
Pros
- + No cookie banner needed since it doesn't use cookies or collect personal data
- + Dashboard is genuinely simple, most people understand it in a minute with no training
- + Script is around 54x smaller than Google Analytics, so it barely touches page speed
Cons
- – No free-forever tier, every plan starts at $9/month minimum
- – Price is tied to combined pageviews and custom events, so a traffic spike can force an upgrade
Matomo is the pick if you're self-hosting Umami specifically to avoid a bill and don't want to give up features to keep it that way. The self-hosted Community edition is free forever with no user or hit cap, matching Umami's own free model, and it goes further with built-in ecommerce tracking, funnels, cohorts, and multi-channel attribution once you're on a paid tier. Heatmaps, session recording, and A/B testing exist but are sold as separate paid plugins on top of Community, or bundled into EUR-priced On-Premise plans starting around €275/month for the Team tier. Matomo Cloud starts at $26/month for 50,000 hits, priced by hits (any tracked interaction, not just pageviews) rather than raw pageviews, and reviewers report losing access to historical data after cancelling without receiving a promised export, so back up your data before you cancel.
Pros
- + Self-hosted Community edition is free forever with no user or traffic limit
- + Full data ownership, with data export available on request and full deletion under GDPR
- + One tool covers analytics, heatmaps, session recording, funnels, and A/B testing instead of stitching together several products
Cons
- – Cloud pricing is based on hits (pageviews plus events, downloads, outlinks, site searches, and content-tracking requests), so event-heavy sites can burn through a tier faster than pageview counts alone suggest
- – Self-hosting means you own updates, server sizing, and performance tuning yourself; Matomo's own marketing acknowledges this maintenance burden as the tradeoff against Cloud
Fathom Analytics fits teams who liked Umami's cookieless approach but got tired of running their own server or watching the Pro-to-Business price jump. It's a hosted-only product with no self-hosting option, so there's nothing to maintain, and every pricing tier, even the cheapest at $15/month for 100,000 pageviews, gets the identical feature set and forever data retention. That simplicity is also the tradeoff: there are no funnels, no session recordings, no heatmaps, and geo data stops at the country level, all things Umami offers on its higher tiers. Extra sites beyond a plan's limit cost $10/month per 50-site pack, and pricing still scales with pageview volume, so a traffic spike raises your bill the same way it would on Umami Cloud. It's a good fit for agencies who want one clean dashboard per client.
Pros
- + No cookie banner needed under GDPR, since no personal data is collected
- + Single dashboard, no setup of custom reports or segments required
- + Every plan, even the cheapest, gets the full feature set and forever data retention
Cons
- – No funnels, so you can't see where users drop off across multiple steps
- – No session recordings, heatmaps, or cohort analysis
Simple Analytics is worth a look if what actually bothered you about Umami was the event-based billing model, not the feature set. It's cookieless and EU-hosted out of Amsterdam like Umami's privacy pitch, but instead of charging by event, it bills by pageview volume with a $20/month entry price and $20/month per extra team member. The free plan covers 5 websites with unlimited pageviews under fair use, better than Umami's single-site Hobby cap, though it only keeps 30 days of history versus Umami's 6 months. It's deliberately narrow: no funnels, no cohort retention, no bounce rate tracking, so teams that lean on Umami's funnels or revenue reporting will find this a step down, not a lateral move. It's also closed source, so unlike Umami there's no self-hosting fallback if you want to stop paying.
Pros
- + No cookie banner needed, so it captures traffic that consent-based tools lose
- + EU-hosted with GDPR compliance built into the product
- + Free plan covers 5 websites with no pageview cap, just a 30-day history limit
Cons
- – No funnels, cohorts, or bounce rate tracking by design, so it can't replace a product analytics tool
- – Not open source, so you can't self-host it for free the way you can with Plausible or Matomo
Google Analytics is the free option people compare Umami against when budget, not privacy, is the deciding factor. It has no seat limit and no published event cap for most sites, and the free GA4 tier links straight to Google Ads and Search Console, things no privacy-analytics tool offers. BigQuery export is not part of that free tier. It's an Analytics 360 feature, and 360 is paid and quote-only. Google Analytics also undoes the reason many teams pick Umami in the first place: standard GA4 setups have been ruled noncompliant with GDPR by regulators in Austria, France, Italy, Denmark, and Norway because of US data transfers, and most sites need a cookie consent banner to run it, exactly what Umami is built to avoid. The enterprise tier, Analytics 360, is quote-only with no published price. Pick GA over Umami only if the free price and Google ecosystem outweigh the privacy tradeoffs for your site.
Pros
- + The core product is free with no seat limit or trial to expire
- + Deep integration with Google Ads, Search Console, and BigQuery
- + Handles high event volumes and complex multi-property setups better than most free tools
Cons
- – Analytics 360 pricing is quote-only, so budgeting for the enterprise tier means a sales call, not a pricing page
- – GDPR rulings in Austria, France, and Italy have found standard setups noncompliant, pushing privacy-conscious teams to alternatives
Umami alternatives: FAQ
What's the closest free alternative to Umami if I want to keep self-hosting?+
Matomo's self-hosted Community edition is free forever with no user or hit limit, the same model self-hosted Umami uses, though Matomo's heatmaps and session recording are sold as separate paid plugins or bundled into paid On-Premise plans.
Which Umami alternative is cheapest for a small site?+
Plausible starts at $9/month for up to 10,000 monthly pageviews, the lowest entry price among the paid alternatives, compared with Fathom Analytics at $15/month and Simple Analytics at $20/month.
Do Umami's alternatives still avoid a cookie consent banner?+
Plausible, Fathom Analytics, and Simple Analytics all skip cookies and personal data collection like Umami, so none of them need a consent banner. Google Analytics does collect data in a way that requires consent in most configurations, and regulators in several EU countries have ruled standard GA4 setups noncompliant with GDPR.
Is there a free alternative to Umami with heatmaps and session replay built in?+
Not for free. Matomo bundles heatmaps and session recording into its paid On-Premise Team plan, which starts around €275/month, or sells them as separate paid plugins on top of the free self-hosted Community edition. That's similar to Umami, where the same features are locked to the $200/month Business tier.
Umami alternatives: pricing compared
Entry price, billing model, and whether pricing is public. 5 of 6 publish pricing you can check without talking to sales.
| Tool | Starting price | Billing | Free option | Pricing disclosed |
|---|---|---|---|---|
| Umami | $20/mo | usage-based | Yes | Partly public |
| Plausible | $9/mo | usage-based | Trial (30 days, no credit card required (trial includes full Business plan features)) | Partly public |
| Matomo | $26/mo | tiered | Yes | Partly public |
| Fathom Analytics | $15/mo | usage-based | Trial (7 days) | Partly public |
| Simple Analytics | $20/mo | usage-based | Yes | Partly public |
| Google Analytics | Free tier + custom | quote-only | Yes | Not disclosed |
How we made these picks. We compare tools on public pricing, features, and hands-on assessment, then verify every price against the vendor's own page. We never accept payment for rankings. Read the full methodology. Spotted an error? Report it.